What Makes an Effective Email Subject Line?

If your subject line is too good to be true, the email probably won’t be opened. Subject lines like “Sign up today for a free website!” or “Earn $100 per hour!” may have worked 10 years ago, but they don’t work today. If you want your subject line to be exciting, it’s all about word choice—forget the exclamation point! Exclamation point = delete me now because this offer is too good to be true!

Does the email text match the subject line? To help avoid subject lines that have nothing to do with the email, write the body of the email first and the subject line last. You will want to write three or four subject lines to use as you test and fine-tune your email campaigns. Let us know what subject lines work for you.

You also want to make sure that the body of your email is related to your landing page. You should have a link in the email that directs customers to your website where they can make a purchase.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.