What is an Email Autoresponder?

Autoresponders are automatic replies to emails. Often times they are used to let anyone who emails you know that you’ll be out of the office for an extended period of time. They are a great way to assure your customers that you have received their email. Autoresponders can also be used to keep in touch with customers, introduce products, or count down to a special event.
If someone is receiving an email from you via an autoresponder, let them know why. It can be as simple as “thanks for signing up for our newsletter” or “here is the product information you requested.” Part of letting the customer know why they are receiving an email is telling them who the email is coming from. Include your company name in the subject line and the “from” field.

Give the email recipient the chance to opt-out of your autoresponder. They are less likely to opt-out if they know who the email is coming from, why it is coming to them, and that they will receive valuable (informative or money-saving) content.

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