Monday, October 26, 2009

Use Free Tools to Optimize Website Copy

Finding the right keywords to enhance your site's rankings in search engines is an essential factor in drawing traffic. But, you don't want to simply shoot in the dark when determining which keywords are best for your site. Fortunately, there are many tools out there to help you find out the words people are really using to search your industry. Here are two tools that can help you determine what keywords to consider when creating effective content for your pages:

Google AdWords: This is a powerful—and free—tool that utilizes Google's vast history of queries made in the last month. You can type in a keyword or phrase, and the tool will generate a list of the relating keywords that others have used. The tool includes data showing how commonly the word is used among competitors and how many queries using the keyword have been made in the past month. Check it out at https://adwords.google.com/select/KeywordToolExternal.

Wordtracker: This subscription service utilizes a database of hundreds of millions of keyword terms. Though you must pay for full access, it does provide a free keyword suggestion tool that lists the top 100 related keywords based on keywords you enter. To get more specific and advanced keyword data, you must subscribe. Check out the free tool at http://freekeywords.wordtracker.com.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

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