Right Keywords Will Set Your Website Apart

When someone begins searching for products and services in your industry, it only makes sense that they should find your website. That's why creating text that revolves around the “key” search words people type into search engines is essential in bring traffic to your site.

But that's easier said than done. In fact, a whole industry has arisen around this technique of Search Engine Optimization (SEO). Here are some things to remember when optimizing your text for better search-engine ranking:

• Before you create text for your site, research what words people are using in search engines to find similar products and services as yours. There are many tools for this, including using free reports from Google and other sources, as well as utilizing website tracking tools and paid SEO keyword databases.
• Keywords can range from very broad to very specific, and each has its advantages.
• A broad keyword is one that describes a general aspect of your business or service, like the word “bathroom” would be to someone who remodels bathrooms. The advantage is that because it is such a generalized word, a large base of people will use it in searches, potentially bringing more to your site.
• A specific or targeted keyword appeals to people searching for something specific. So, if someone specifically refinishes bathtubs and showers, then refining your keyword to “bathroom and bathtub refinishing” would correlate with people who are looking for that service specifically. Though fewer people will be as specific in their searches, the advantage is that they are more likely to purchase the service or product when they find it.

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