Any email can be determined to be spam by email spam filters and automatically sent to the junk folder. So how can you make sure your email makes it to your customers inbox? The best way is to understand how spam filters work.
The best way to avoid spam filters is to avoid phrases that are often associated with spam. Spam filters look for phrases including words like, Cash, Free, and Click Here. There are several common spam phrases that we always see when we happen to check our email junk folder. Make sure you limit or eliminate these phrases from your email and never use them in the subject line. Spam filters also look for emails in all caps, and multiple !!!, never do this in your emails, it will not only never get read it is also considered poor etiquette.
Here are a few other things to avoid when sending emails, sending e-mails that are only images, sending HTML emails with poor coding, and using bright colored fonts. These are also characteristics of spam emails and will often end up being sent directly to the junk folder.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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Finally, effective email marketing should not be viewed as spam. This is a difficult situation. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers build spam filters which apply algorithms to each email account to terminate which messages are spam and which ones are legitimate. Emails which are deemed to correspond to spam may never reach the intended recipients.
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