The Importance of a Good Subject Line

Your subject line can be the key to success (or lack of success) in your email campaign. Your subject line should be to the point. Subject lines should be 40 characters or less. Include your company’s name in the subject line so that the email recipient knows who the email is coming from.

People are bombarded with specials and discounts offered in a subject line. Most often, “discounts” and “great deals” are considered as spam—that is how your email will most likely be treated if you choose to be too “salesy.” This is especially true if your customers opt in for a newsletter. If they sign up for specials and promotions only, then you can be more creative with your subject lines. Do split testing to see what results you get.

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