Increase The Chance Your Email Is Read

When it comes to emails most people will only scan the email for a few seconds before deciding if they will delete it or want to read more. There are a few things you can do to help make sure your email is more effective and more likely to be read.

The subject line may be the most important part of the email, make sure you think of a good subject line while avoiding words and phrases such as “Free...” that would likely be determined to be spam.

Send your emails during business hours and not over the weekend. More people check their email during the work week.

Make sure it is easy to tell who the email is from, put your company name where it is easily seen or in the subject line.

Use meaningful headings for multiple paragraphs in your email. Make sure they accurately describe the content and generate interest. When scanning the email this may be all the recipient looks at.

Try to keep the email short. If it is too long then it may never be read at all.

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