When creating each page for you website, you have the ability to greatly enhance your rankings in search engines with the page title and description. High-quality, keyword-rich writing is as crucial in these areas as much as the copy on your page.
Think about the last time you have looked for something on Google, Yahoo, MSN, or another search engine. When you enter your query, blue headings for each site display. This is the page title. Below that, the page description gives a short blurb about what the site is all about. Not only is it important to ensure that both the title and description are worded so that they match the wording in a search, but they need to appeal to the visitor who will spend seconds scanning them to determine which site to choose.
Optimize Titles and Descriptions
An ideal page title should include the most search-relevant keywords possible while still acting as a title—not just a jumble of words. Though recommendations vary, generally the title should be between 70 to 150 characters long.
An ideal page description should share what the site has to offer in a concise way. Remember, keywords are important to get the search engine's attention, but the primary purpose is to persuade people that clicking on your site is worth their time.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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