Tips For Writing An Effective Marketing Email Or Newsletter

Whether you are sending a marketing Email or Newsletter there are several things you can do to help increase their effectiveness.

The most important aspect of any e-mail is the subject line. Make sure your subject line catches the recipients attention while avoiding common spam phrases that may result in your e-mail going straight to the junk folder.

Make sure it has a hook, something that tells your customers the reason you are sending them the e-mail. Your hook should be clear and concise and often should be a call to action as well.

Choose your words carefully. Emails tend to be less formal but should still be professional. Make sure you choose words that effectively convey your message in a concise manner.

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Keep your text short and use bullet points and dashes to call attention to important information. This is useful since most people will only scan an email and not read the whole message.

With the body of the text make sure the paragraphs are short only a few sentences each. Use a standard font such as Times New Roman or Arial. Short paragraphs and standardly used fonts are easier to read.

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