Blogs can be a great way to update your site with relevant information, provide more text for search engines to use when ranking your site, and increase the likelihood that others will link to your site and increase your rankings.
When undertaking a blog, the important thing to remember is consistency. Starting a blog can be a fruitless endeavor if you are not committed to maintaining it and posting regular new quality content.
SEO blogger Lee Odden lists several reasons why a blog can become ineffective. He says that sooner or later, the dynamo for staying focused on a blog can fizzle, resulting in less time spent on improving a blog's visibility and effectiveness as an SEO generator. The antidote: time and effort. This may be difficult, but the results of providing a frequently updated, well-written blog can be worth the effort.
“That's all well and nice,” you might say, “but what am I supposed to write?”
Seopher.com's Steven York offers some tips about the purpose behind blogs. He says they should engage readers, providing content they can use—not just a mundane record of internal business developments. Use it to offer information and advice about different aspects of your industry, he advises, and people will begin to think of you—and your business—as an expert in the field.
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