Testing Your E-mail Marketing Campaign

Testing is an important but often overlooked step when creating a marketing campaign. A well written marketing email is useless if it goes right to someone’s junk folder. Another thing to consider is how your e-mail will look with different email programs such as Hotmail or Gmail especially with html emails. There are several things you can do to test your campaign before you send it out to all your customers.

One thing you can is set up several free email accounts with different email services like Yahoo and Gmail to test your campaign. You will not only see what the email looks like with the different services but you can also see on which service the email goes right to the junk folder. You can then tweak the text and subject line as needed to help avoid your email ending up as spam.

After the campaign you can also test by seeing how may of your emails were opened by your customers. The percentage is a good indication of whether or not a large amount of your emails are ending up as spam, this is also a good indication of the effectiveness of your subject line and text if a large percentage of your emails were opened. This can help you plan future marketing campaigns.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Tips For Writing An Effective Marketing Email Or Newsletter

Whether you are sending a marketing Email or Newsletter there are several things you can do to help increase their effectiveness.

The most important aspect of any e-mail is the subject line. Make sure your subject line catches the recipients attention while avoiding common spam phrases that may result in your e-mail going straight to the junk folder.

Make sure it has a hook, something that tells your customers the reason you are sending them the e-mail. Your hook should be clear and concise and often should be a call to action as well.

Choose your words carefully. Emails tend to be less formal but should still be professional. Make sure you choose words that effectively convey your message in a concise manner.

Contact HIT Web Design to have a professional writers write a marketing newsletter to help grow your business.

Keep your text short and use bullet points and dashes to call attention to important information. This is useful since most people will only scan an email and not read the whole message.

With the body of the text make sure the paragraphs are short only a few sentences each. Use a standard font such as Times New Roman or Arial. Short paragraphs and standardly used fonts are easier to read.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Increase The Chance Your Email Is Read

When it comes to emails most people will only scan the email for a few seconds before deciding if they will delete it or want to read more. There are a few things you can do to help make sure your email is more effective and more likely to be read.

The subject line may be the most important part of the email, make sure you think of a good subject line while avoiding words and phrases such as “Free...” that would likely be determined to be spam.

Send your emails during business hours and not over the weekend. More people check their email during the work week.

Make sure it is easy to tell who the email is from, put your company name where it is easily seen or in the subject line.

Use meaningful headings for multiple paragraphs in your email. Make sure they accurately describe the content and generate interest. When scanning the email this may be all the recipient looks at.

Try to keep the email short. If it is too long then it may never be read at all.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Email Marketing: Avoiding Spam Filters

Any email can be determined to be spam by email spam filters and automatically sent to the junk folder. So how can you make sure your email makes it to your customers inbox? The best way is to understand how spam filters work.

The best way to avoid spam filters is to avoid phrases that are often associated with spam. Spam filters look for phrases including words like, Cash, Free, and Click Here. There are several common spam phrases that we always see when we happen to check our email junk folder. Make sure you limit or eliminate these phrases from your email and never use them in the subject line. Spam filters also look for emails in all caps, and multiple !!!, never do this in your emails, it will not only never get read it is also considered poor etiquette.

Here are a few other things to avoid when sending emails, sending e-mails that are only images, sending HTML emails with poor coding, and using bright colored fonts. These are also characteristics of spam emails and will often end up being sent directly to the junk folder.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

What Makes an Effective Email Subject Line?

If your subject line is too good to be true, the email probably won’t be opened. Subject lines like “Sign up today for a free website!” or “Earn $100 per hour!” may have worked 10 years ago, but they don’t work today. If you want your subject line to be exciting, it’s all about word choice—forget the exclamation point! Exclamation point = delete me now because this offer is too good to be true!

Does the email text match the subject line? To help avoid subject lines that have nothing to do with the email, write the body of the email first and the subject line last. You will want to write three or four subject lines to use as you test and fine-tune your email campaigns. Let us know what subject lines work for you.

You also want to make sure that the body of your email is related to your landing page. You should have a link in the email that directs customers to your website where they can make a purchase.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

The Importance of a Good Subject Line

Your subject line can be the key to success (or lack of success) in your email campaign. Your subject line should be to the point. Subject lines should be 40 characters or less. Include your company’s name in the subject line so that the email recipient knows who the email is coming from.

People are bombarded with specials and discounts offered in a subject line. Most often, “discounts” and “great deals” are considered as spam—that is how your email will most likely be treated if you choose to be too “salesy.” This is especially true if your customers opt in for a newsletter. If they sign up for specials and promotions only, then you can be more creative with your subject lines. Do split testing to see what results you get.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

How to Choose an Autoresponder Program

There are several autoresponders to choose from. As you’re deciding what one to use, consider the following: You’ll want an autoresponder that allows you to measure results. Why even use an autoresponder if you aren’t able to find out how many of your emails are being opened, deleted, etc? Many autoresponders provide a great deal of reporting that will help you measure your ROI (return on investment).

You may also want to find an autoresponder that doesn’t send out on the weekend. Many autoresponders don’t have this feature, but it is an important one. Readers are more likely to open your email if they receive it during the work week.

Personalize your autoresponders as much as possible. Gather information about customers so that you know what autoresponders should be sent to them. This means that you’ll want to gather information about your customers by using a customized form.

Use autoresponders to show how much you know about your industry, introduce customers to a new product, or to countdown to a product launch or new store opening.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

What is an Email Autoresponder?

Autoresponders are automatic replies to emails. Often times they are used to let anyone who emails you know that you’ll be out of the office for an extended period of time. They are a great way to assure your customers that you have received their email. Autoresponders can also be used to keep in touch with customers, introduce products, or count down to a special event.
If someone is receiving an email from you via an autoresponder, let them know why. It can be as simple as “thanks for signing up for our newsletter” or “here is the product information you requested.” Part of letting the customer know why they are receiving an email is telling them who the email is coming from. Include your company name in the subject line and the “from” field.

Give the email recipient the chance to opt-out of your autoresponder. They are less likely to opt-out if they know who the email is coming from, why it is coming to them, and that they will receive valuable (informative or money-saving) content.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.