Testing Your E-mail Marketing Campaign

Testing is an important but often overlooked step when creating a marketing campaign. A well written marketing email is useless if it goes right to someone’s junk folder. Another thing to consider is how your e-mail will look with different email programs such as Hotmail or Gmail especially with html emails. There are several things you can do to test your campaign before you send it out to all your customers.

One thing you can is set up several free email accounts with different email services like Yahoo and Gmail to test your campaign. You will not only see what the email looks like with the different services but you can also see on which service the email goes right to the junk folder. You can then tweak the text and subject line as needed to help avoid your email ending up as spam.

After the campaign you can also test by seeing how may of your emails were opened by your customers. The percentage is a good indication of whether or not a large amount of your emails are ending up as spam, this is also a good indication of the effectiveness of your subject line and text if a large percentage of your emails were opened. This can help you plan future marketing campaigns.

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