E-mail Marketing Tips, Part III

Boost Your Open Rate

Getting People to Open Your Newsletters

In a newsletter campaign, your “Open Rate” refers to how many people open your e-mail, and is defined in a campaign as the number of total or unique opened mails divided by the total number sent out. That number is then multiplied by 100 to get the percentage. So, if you sent out 500 e-mails and 75 were opened by unique recipients, your open rate would be 15%.

(75 opened / 500 sent)*100=15%

You may wonder what kind of a percentage you should expect for your campaign, or what benchmark you should shoot for. The average open rate for newsletter mail campaigns varies by industry, and by segment. There are a lot of factors to consider, as Mark Brownlow points out in his article “Average email open rates,” but he finally arrives upon a benchmark of 25%, with an accompanying plea to not be quoted on that. (Sorry, Mark.) Some of those influential factors include—

• quality of the recipient list

• how busy your targeted segment is

• variations in the open rate formula

• frequency of delivery

The e-mail campaign company ChimpMail recently shared open rates they tabulated from a test campaign they ran. They sent out 273 million e-mails to small businesses with up to 10 employees or owners. Their results were then segmented into over forty industries and tabulated for comparison. (See E-mail Benchmarks for Small Business.) The industry with the best open rate was Food at 36.62%, and the lowest was Entertainment at 15.42%. If you take the average of the two extremes, it is 26.02%—which is very close to Mark's 25% figure above.

Subject Line a Key Factor

In the book Sign Me Up! written by Matt Blumberg, Tami Monahan Forman, and Stephanie A. Miller, the subject line is identified as one of the key factors that determines whether or not your e-mail will be opened. Here are some suggestions they make to improve your subject line and other factors that will increase your open rate. (See pp. 37; 44-46)

Keep it Short: Long subject lines sometimes get cut off, and most people focus on the first 15 characters, so get to the point quickly.

Avoid Spam Words: Some words have been used so much by spammers that spam filters refuse to let them through. You know what they are: “free,” “act now,” “special offer,” “discount,” and so on.

Don't Use All Caps: Spam filters automatically stop e-mails with all caps in the subject line, so avoid using them. Also, a big pet peeve is the deceptive use of “RE:” or “FW:” in a subject line to make it seem like the e-mail is part of an ongoing conversation you are having or a forwarded message from a trusted source.

Accurately Reflect Content: Deliver the message or content your subject line says you're going to deliver. Misleading subject lines are illegal.

Here are some other suggestions to improve the open rate of your e-mail campaign.

Make Sure You are Recognized: Maintain a consistent look and feel, and make sure your company name is readily apparent. Don't keep switching things up; remain constant in your approach so readers will grow accustomed to your design style and branding.

Test Your Messages: In a recent blog article from the HIT Writing Department, Joe Astle wrote about how important it is to test your messages to see how they look when they get delivered. Read his suggestions at Testing Your E-Mail Marketing Campaign.

Get On A Publishing Schedule and Stay On It: Your subscribers will grow to expect your newsletters over time. For instance, if you send out coupons every Thursday for the weekend's enjoyment, your readers will make a point to look for those newsletters. Don't disappoint them!

The open rate for your e-mail campaign is a key indicator of how your image is being received on the other end, and how people perceive the value you are offering them in the subject line. By paying careful attention to consistent branding quality and subject line effectiveness, you can increase your open rate.

HIT Web Design offers an effective tool to create and manage e-mail newsletter campaigns called Stay-N-Touch. For more information, see Stay-N-Touch.

• Open Rate is influenced by good, relevant subject lines.

• A reliable, predictable schedule for your e-mail newsletters keeps people looking for you.

• An open rate of 25% isn't half bad.

• Use HIT Web Design's Stay-N-Touch marketing tool to create effective newsletter campaigns.

E-mail Marketing Tips, Part II

Offer More than One Newsletter

Boosting the Effectiveness of Your Newsletter Campaign

One way to ensure maximum impact from a newsletter campaign, according to experts, is to offer more than one newsletter to your subscriber base. Doing so ensures that you minimize your risk while maximizing your impact.

In the book Sign Me Up! written by Matt Blumberg, Tami Monahan Forman, and Stephanie A. Miller, the authors present the following four arguments for expanding your newsletter publications. (See pp. 30-31)

1. Correctly Targeted Content

You can make assumptions all day about what your customers want. You can analyze their demographic makeup and pick apart their buying history, then make an educated guess about what products or services fit your findings.

Or, you can just ask them!

By providing an option for your customers to specify the type of information they want, you can then create and provide targeted marketing material and information for them. You can write different newsletters appealing to their varying interests and the related categories.

For example, let's say you run a hobby business. Rather than providing a general, catch-all newsletter for your clientèle, you could instead provide a newsletter for those that are interested in radio control models, another one for those interested in plastic models, and a third for announcing special promotions or sales. The idea is that a radio control customer would of course want the newsletter specifically written for him or her, and also be interested in special offers, too.

2. Reduced Lost Customer Risk From Unsubscribing

When your customer base subscribes to multiple newsletters, you reduce the risk of losing them if they should opt out. Let's say the radio-control customer grows tired of your radio-control newsletter, but still wants to keep abreast of any sales or promotions you run. He or she could opt out of one, keep the other, and you benefit by not totally losing your customer.

3. Improved, Quality Content

Of course, you don't want to lose the radio-control subscribers at all. The way to keep them subscribed is by providing good content in your newsletter. By having a focused newsletter, you can now comfortably provide specific, detailed, exhaustive information that a radio-control enthusiast would dearly appreciate, but which would utterly turn off your plastic model customer. Thus, you improve your chances of keeping your customers subscribed by providing expert detail and information they can't get elsewhere without bombarding them with information they find boring or not useful.

4. Increased Frequency of Contact

If you are providing good content with multiple newsletters, you can naturally increase the contact frequency with your customers without alienating them. Striking a balance between too much and too little requires finesse and good judgment. You don't want your customers to forget about you, but you also don't want to annoy them.

Whatever the purpose of your site may be, by providing multiple, targeted newsletters filled with exceptionally good content, you will improve your customer satisfaction rate, reduce unsubscribing frequency, boost your website's popularity, and increase your website's traffic.

HIT Web Design offers an effective tool to create and manage e-mail newsletter campaigns called Stay-N-Touch. For more information, see Stay-N-Touch.

• Provide multiple newsletters for improved reach and reduced opt out.

• Targeted e-mail newsletters allow for better content and greater acceptance.

• Don't guess about what your customers want—ask them!

• Increase the frequency of contact with your subscriber base by using multiple newsletters.

E-mail Marketing Tips, Part I

It's Time for a Newsletter Campaign

Opportunity Awaits

If you haven't already initiated an e-mail marketing push for your website, it's time to get going on one now. There is no need to be shy about providing information to your subscriber base if you know they are interested, and if they haven't opted out, they're still interested. After all, they most likely came to your site originally because of a genuine inquiry or unanswered question—they were curious to see what you had to offer, and of course they gave you permission to add them to your newsletter distribution list. So, don't leave them wanting now. Surely you have new information, new products, new initiatives, new developments, new discoveries, or other interesting news to share. It's time to pick up the pace and provide good information in a timely manner.

A tastefully executed newsletter campaign will add value to your website and endear your customers to you. It will bolster your business, strengthen your cause, and affirm your position as an expert in your field.

Subscribers Crave Good Content and Valuable Information

Subscribers actually look forward to your newsletters—if they bring value. For instance, one bookseller sends a weekly coupon to its subscriber base that affords substantial savings for a limited time—sometimes as much as 40% off if used within three days. These newsletters are eagerly awaited by book-loving consumers. Another website, a chocolate confectioner, is very good about sending newsletters out a couple weeks before holidays, not just big ones like Christmas or Thanksgiving, but Mother's Day, Easter, Secretary's Day, and others, too. This is especially convenient for men who want to remember those special days and send a memento of appreciation to the important women in their lives. The accolades that follow are priceless—all because of a well-timed, value-packed newsletter!

Types of Newsletters

You don't have to be selling products, however, to benefit from a newsletter campaign for your website. There are many types of newsletters. In the book Sign Me Up! written by Matt Blumberg, Tami Monahan Forman, and Stephanie A. Miller, several categories are identified. Here are some examples. (See pp. 25-26)

• INSIDE INFORMATION

· Share Tips

· Share the Discovery of Something Unique

· New Product Release Information

• INDUSTRY INFORMATION

· Case Studies

· Data Analysis

· Industry News and Articles

• E CARDS

· Holiday Greetings

• GAMES

· Free, Downloadable Games

• COUPONS and SAVINGS

· Seasonal Specials

· Pass-Along-to-a-Friend Coupons

• STORIES and JOKES

· Interesting Events

· Strange but True Stories

· Tasteful Jokes

• OTHER IDEAS

· Surveys

· Contests

· Polls

· Trivia Games

· Cartoons

As you can see, there are many possible “angles” for a newsletter. With a little imagination, you can come up with unique ways to use these ideas that appeal to your audience. The hope is that your newsletter will not only motivate the subscriber to take action that fulfills your website's purpose, but also to pass it along so others can learn about you, too.

Initiating an effective e-mail campaign is a crucial step toward building your web presence. The important thing to remember, however, is to make sure the content in each newsletter is rich, detailed, complete, and worthwhile. In other words, give your readers something to chew on rather than just the aroma of a delicious meal. If you serve up fluff, you'll find people won't want to waste their time, and will quickly opt out of your campaign.

HIT Web Design offers an effective tool to create and manage e-mail newsletter campaigns called Stay-N-Touch. For more information, see Stay-N-Touch.

• Initiate an e-mail newsletter campaign—your web clientèle are craving information from you.

• There are many types of newsletters you can employ to share worthwhile content.

• Be confident that your web subscribers want to hear from you—they do!

• Use HIT Web Design's Stay-N-Touch marketing tool to create effective newsletter campaigns.

From Concept to Going Live Professional Website Design: What to Expect, Part 2

Value Equals Visits

Once you have your future website's purpose finalized, the next step is to plan the content. There are some solid reasons to give a lot of consideration to the content value of your site. Additionally, there are several mediums you can employ to display and share your content. By planning from the start to include these elements, you will insure a successful website.

Let's first focus on why providing good, substantial content is critical.

Give Them Something To Talk About

Currently, search engine algorithms place a lot of value on fresh, original, well-written content. For example, Google has a tool called “PageRank.” This tool is designed mainly for people who are browsing the Internet, but of course it is of interest to site owners as well who fret about their Search Engine Optimization (SEO) rankings. This tool ranks the relevance of a website on a scale of 1 to 10, 10 being the best. According to SEO expert Jenny Evans, this tool specifically looks at incoming links to your site, and the quality of the websites where those links originate. It also takes into account apparent techniques to cheat the system, such as linking to “link farms” or buying and selling links. (See Jenny's article Improving Page Rank for SEO Writers.) To get the page rank tool, you can download the Google Toolbar from Install Google Toolbar. For specific questions about about the PageRank tool, refer to Toolbar Support/PageRank. Additionally, today's best web designers are making websites W3C (World Wide Web Consortium) compliant. This is relevant to content since the coding of such sites is done in a way that insures search engine inquiries pay more attention to content and don't get lost in the website code. (See Design Standards Insure Website Success.)

Thus, if you are being graded on people legitimately linking to you, it makes sense that you need to provide them with something worth reading and sharing, something they will want to link to.

Now that you know why you should provide good content, let's discuss how to present it on your website.

Core Page Content Must Sizzle

First, you will want to include salient information on the core pages of your site. To do this, go back and think about the purpose of your site. (See Part I, A Website with Purpose.) Think about why you are passionate about that purpose, and why you can fulfill that purpose better than anyone else. Your unique nature is what makes your site worthwhile. So, allow yourself to come through. Be different. Be daring. Be yourself. Too often, web owners gloss over the content, or resort to repeating information that is already on the web. Take time to dig deeply into your passion and find what you are excited about. What is it that you think is interesting or important about your purpose? Don't be overly worried about trying to impress the readers on the Internet whom you want to link to you. Instead, just write with passion. If you do so, you'll find that people will be attracted to your enthusiasm.

Structuring your content in a way that is web-friendly is important, too. If you are unfamiliar with web style, hire a writer to help you. At HIT Web Design, the staff of web writers follows very specific style guidelines to insure the text they write for clients is SEO optimized. This includes careful use of keywords, proper structure of page titles and page descriptions, streamlined copy, concise style, calls to action, and headings. These writers have, in fact, written many blogs that you can refer to for help if writing your own text.

For example, consult the following.

Get Visitors to Read Your Website Text... Use Headings.

Time for a Workout: Trim Down Your Copy

The Call to Action

Informative Writing and Web Writing Skills

Use Free Tools to Optimize Website Copy

Quality Content Improves SEO, Search Engine Ranking

Include Social Networking, or Sit and Twiddle your Thumbs

In addition to the core pages of your site, you'll want to plan on incorporating news articles, blog articles, and social networking elements. By planning to include these additional content sources from the start in your website, you will insure that your site will cast a wide net and gain a following of readers. Be sure to read the HIT Blog article “Why you should get a Facebook and Twitter account even if you hate them, where you will read about how tweets and updates, if they are interesting, will be re-tweeted or re-updated, thus exposing your site to even more potential viewers at a very quick pace. This exposure is priceless in helping you fulfill the purpose of your site. It's also, quite frankly, fun to see the analytic reports to find out how many are visiting, when they are visiting, and from where they come.

Blogs and news articles, when appropriately written with interesting, relevant information, will keep people coming back to your site again and again. Eventually, you will be considered an expert or quality source for information, and that's when the resulting links to your site will merit high rankings in search engine results.

As you can see, you can't buy your way to the top. Instead, you have to earn it by providing enriching, quality material to the Internet audience. When you plan your website, be sure to include provisions for well-written core content, blogs articles, news articles, and social networking to insure your new website achieves the attention it deserves.

• Google's PageRank tool encourages website owners to provide good content.

• Write with passion to encourage others to appreciate what makes your site's purpose valuable.

• Hire a writer if you don't feel up to the task of creating quality content for your website.

• Plan to include social networking in your website, or plan on twiddling your thumbs.

Google's Real-time Search: What does it mean for small businesses?

I have had a lot to say about real-time search in previous blog postings. I have highlighted both positive and negative issues related with real-time search. I wanted to share my opinions on how I see real-time search affecting small businesses.

Increase The Use of Social Media

With real-time search, small businesses will have even more need to take advantage of social media. If real-time search becomes the search medium of choice of most Internet users, small business will need to send tweets, status updates. Any business who does not do this will be at a disadvantage over their competitors that do.

Create Quality Content

Real-time search provides a way for businesses to be seen regularly on the first page of Google if they use SEO keywords from the trending topics on Twitter, or a current hot issue. Small business will need to increase the amount of content they create for their website, one way to do this would be to create a blog. Content created for this purpose would need to be quality content and needs to say something new or it could prove detrimental if people see that you are constantly submitting content of little value.

Since there is so much information being moved through the real-time feed you may have only a few minutes or seconds to catch someones attention, writing interesting headlines will be very important.

Increase Web Presence

Real-time search may just bring even more advertising to the Internet as people search for the latest relevant information to stay informed. Small businesses will need to increase their web presence as more people use real-time search to increase their visibility among their customer base.

Need a last minute Christmas gift idea? How about a website.

Having a hard time thinking of the right gift for someone who has everything? Need a creative gift idea? Why not get that special person a website.

There are lots of reasons a website can be the perfect gift. Here are just a few.

1) A website can be a unique way for family and friends to stay in touch. You can get a website that allows your family to upload pictures and write messages to share with each other and friends. A website can become an online scrapbook, helping to preserve memories.

2) If your child or someone you know likes to create art or likes photography, a website can be a great way for them to showcase their pictures and art. It can serve as an online journal or portfolio that they can either look back on or use later in life for a career.

3) Websites can also serve as a memorial and help let others know how important something is to you. Whether you have a special person or pet that you want to be remembered, a website can provide a long-lasting memorial complete with pictures, videos, and more.

4) If you know someone who has a good idea that needs to get out to the rest of the world, a website would be a great way to do so.

5) There are always the marketing and business reasons to get a website. If you know someone who runs a small business but has not yet got a website, or if you know someone who makes homemade crafts, a website can help market their business and help them to reach even more customers.

These are only a few ideas why a website could make the perfect gift. HIT Web Design makes custom websites that can serve any purpose.

Google's Real-time Search: Be informed in no time, or at least very little time.

In a recent post I gave my opinion about the problems I see with real-time search. I do concede that Google probably is aware of all my concerns surrounding real-time search and that they probably feel the benefits it provides outweigh the problems it may cause, and so do I.

In my previous posting on this issue I claimed that a lot of the information coming through the real-time feed does not hold a lot of relevance in that some of it either was either not all that credible, or was simply capitalizing on a particular hot topic on Twitter, as well as all the random chatter from Twitter users. I admit that this may particularly have been the case because I used Tiger Woods as my search example. Using Tiger, or any celebrity or that matter, would have had the same results through a real-time search as what I found.

The Relevance Test

For this article I took a look at another issue that has a lot of conversation surrounding it; Healthcare Reform.

With this topic, as may be expected there were a lot more links to known news sites and less twitter banter about the topic. I found several interesting articles within a matter of minutes, seconds for some, of their posting.

Here are three headlines I found while searching, two of which I found to be very interesting and informative, the third supports my earlier blog argument about the problems of real-time search relevancy, in this case however I do not fault the author of the article.

CNBC Stock Blog — 4 Stocks to Benefit From Health Care Reform ...

Sanders to introduce amendment stripping 'Cadillac' tax from ...

Tiger Woods and the thorny matter of racial identity

The first two articles one comes from a reputable news source, and the other from a political blog both were good examples of how real-time search can increase the speed in which we are informed.

In the third example this article was in the real-time feed because he mentions health care reform in the first few lines of the opening paragraph to help emphasis his point about Tiger Woods. The author may be trying use this as a keyword to drive traffic or he may not. I only found health care reform used only the one time in the article.

More Relevant Information

The speed in which relevant information, as was the information I found in my first two examples, as well as exposure to numerous new sources is what makes real-time search great. The increased speed of how information is delivered could lead to an increase of informed conversation about important issues.

Google's real-time search still has some bug's but overall provides a valuable resource to web surfers.

Google's real-time Search: Future of Search or Useless Information Overload? Part 2

In my previous blog posting I pointed out a few problems I see with real-time search. This is a continuation of that post.

Irrelevant Information
The articles associated with the other two headlines I mentioned above have nothing to do with the news surrounding Tiger Woods and appear to be taking advantage of his current popularity in the media and on Twitterto drive readers to their articles. If the scandal surrounding Tiger Woods was not currently happening, these articles would likely not have been released at this time. This provides a problem for people who are trying to find relevant information about Tiger Woods.

Anyone can go on Twitter and see what the trending topics are and then create an article using the keywords of that topic without it having any real relevance to the discussion. These types of articles end up cluttering the stream with information that is irrelevant to the primary reason someone is searching for a particular topic. I see this as a problem in that a hot topic on Twitter will be driving the content that is being created for the web.


The Tiger Woods Blog Experiment
As an experiment, we even created a blog about “The Top 3 reasons Tiger Woods should not design your website” and sent out a tweet. Interestingly enough, we did not see it come up in the real-time stream, which led to questions about how Google determines what is real-time worthy and what is not, or how it determines who is relevant enough to actually quote as a real time source. We speculated that it may be looking for other keywords that are associated with the Tiger Woods scandal, but at the same time, several Twitter jokes about Tiger showed up in the stream that did not seem to contain any other keywords.

It did not take long for us to get a “WTF?” comment on our blog for the same reasons I've discussed about how people take advantage of a current hot topic and don't offer any relevant content.

One Bright Spot
I must be honest and say that I personally have not been following the Tiger Woods scandal and was able to learn through the real-time search that as a result of all of this mess he is losing some of his endorsements, which in my opinion is somewhat newsworthy. Look for my post on the positive applications that real-time search provides within the next few days.

By Google providing information in real-time, it becomes the searchers' responsibility to filter out all the useless information—and misinformation—that comes through the real-time feed in order to find what they are truly looking for. We have always had to do this with information on the Internet, but not to this degree.

Through Google's regular search algorithm, high-ranking sites are determined based on quality content. With information being provided at such a rapid pace, it seems it would be almost impossible to be able to determine the quality and relevancy of all the content that comes through its real-time search results, as my examples also suggested. I know real-time search is still in its infancy, but until some improvements are made, it is very likely that news junkies and gossip hounds may be the only ones who regularly use it. The rest of us will quickly find better ways to spend our time online.

Google's real-time Search: Future of Search or Useless Information Overload? Part 1

No matter how you look at it, Google's real-time search is exciting. With information on newsworthy and not-so-newsworthy topics updating in a matter of seconds and coming from social media outlets like Twitter, Facebook, and blogs, the way we search the Internet may be changed forever. Look for the Latest results on Google's results page to see the real-time feed.

Real-time search opens up a world of useful implications, but the ability to spread time-wasting fluff or real-time misinformation can cause a lot of problems.

The Tiger Woods Test
To ascertain what kind of information is being delivered through Google's Real-Time Search, I decided to search for “Tiger Woods.”

Under the Latest results for Tiger Woods,* some of the headlines I found included:

“Tiger Woods Mistress Jaimee Grubbs Slept with George Clooney”—TransWorldNews

“Tiger Woods and President Obama...Two Reputations, Two Reputation management Challenges”— socialmediatoday

“How to Dress Like Tiger Woods | Fibers.com”

These three headlines and the corresponding articles all or illustrate a problem that I see with the real-time Web.

Sensational Headlines and Potential Misinformation
The first headline is something you would read on a tabloid as you are waiting to checkout at the grocery store. And the only source TransWorldNews, the website the first headlined linked to, cites to support its headline was “sources say...” Now, I am not saying that this article was not reporting the truth, it is possible that it was, but how many people may blindly accept it as truth without really looking at where it is coming from and who is saying it? Any unnamed source should raise red flags among readers.

The problem with the credibility of information on the Internet has always been an issue, however now it is being brought to you even faster and from potentially even more unreliable sources. Inexperienced and younger Internet users may have a difficult time knowing what is reliable information and what is misinformation.

One aspect of Google's regular search algorithm includes the amount of links to a websites content coming from other websites. This is an attempt by Google to place more importance to a particular piece of information, or at least show that several other trusted websites see this information as valid. By providing real-time streams of information before it has had a chance to be validated by the Internet community, the line between good information and bad information becomes less defined.

* Not all topics will have a Latest Results on Google since relevancy is based upon how much others are talking about the topic. However, as more people start to use various social media outlets, more topics will have a real-time stream.

Why you should get a Facebook and Twitter account even if you hate them.

First off, if you do not have a Facebook or Twitter account, I know you know someone who does. You may not understand why it is important to know where your friend Bob went out for dinner, or that your old college roommate just bought a new car. You may look at all the tweets and status updates as useless information overload, but you may want to reconsider.

Sure, most of the information communicated in this manner comes across as trivial and unimportant, and truth be told, most of it is. The important factor is how it is communicated. Facebook status updates and tweets happen very quickly, and with even a relatively small network of followers and friends, they can reach a large amount of people in a manner of seconds. Interesting tweets are often retweeted and can increase the amount of people that see your tweet significantly.

Search engines, like Google and Bing, in an effort to increase the relevancy of the information they provide are now providing real-time searches by including feeds from Twitter, Facebook, and other social media sources. Google is even using the information from individuals' own online social circles to help provide more relevant, personalized search information. That means when you are searching for a new restaurant to try out, where your Facebook friend Bob ate dinner last night suddenly becomes a bit more relevant.

So why should your small business get Facebook and Twitter accounts?

1) Both services are free—you will probably not find cheaper advertising than through social media other than word of mouth, of course. It does take time to maintain your accounts and to get your initial message out to the masses as well as build an online network, but once you do get the message out, it can quickly turn into word of mouth as your message is passed on to the friends of people who find your message to be important or interesting.

2) The speed at which you are able to reach your customer base. As soon as you post your tweet, it goes directly to your friends and followers. By using a services like bit.ly, which helps you create short links that work with Twitters' 140-character posting limit, you can see how many people are clicking on your links. Often, you can even see immediate responses after sending out your tweet.

3) Build relationship with your clients and customers. One of the great aspects of social media is the increased communication between your business and your clients and customers. They can leave comments and feedback on your Facebook page or blog. Having increased communication and interaction with your customers will help you better know the needs of your customer base.

These are only a few of the benefits of using social media. Sure you may have to sort through a lot of trivial status updates and tweets from your friends and followers, but with the benefits of low-cost advertising, speed of delivery, and the ability to build relationships with your clients and customers, you would be at a disadvantage over your competitors if you opt to not use it.

Google Chrome now available for Mac and Linux users

Tuesday Google announced that their web browser, known as Google Chrome, is now available for Mac and Linux users. The Internet giant also announced that over 300 extensions are now available for Windows and Linux as well.

Google Chrome for Mac

Google wanted to make sure it had a secure and fast browser that would work well with Mac OS X. There are a few differences between the Windows version and the Mac version of Chrome, including the lack of extensions, cookie manager, and bookmark manager. These are things that Google hopes to later incorporate as part of the Mac version of Chrome.

Google Chrome for Linux

Chrome for Linux was also designed with speed and stability in mind. As Linux is an open source operation system, Google took advantage of the open source community in generating the code for the Linux version of Chrome.

Google Chrome Extensions

Now Chrome is customizable for Windows and Linux users through extensions. Google now has over 300 extensions to help customize the Chrome browser to make it more useful or visually appealing. Web developers will be able to create their own extensions for Chrome.