SEO Content Writing Helpful Hint #1

Use Specific Keywords

Instead of “he has worked in the area for several years” try using something like “he has worked in the Atlanta area for several years” OR “Luis Argyle has sold Ford trucks in the Atlanta area for over 15 years”, etc. In this example, you could even mention what trucks (F-150, Ranger, etc.) Luis sells.

If you are offering a service or a product to a specific area, then use the city, state, region as a keyword. Be specific in the products or services you offer. If you sell jewelry, mention what kind. If you build homes, where do you build them? If you were searching for the service/product you are writing about, what keywords would you use?

Adding Keyword to Your Videos

When posting your videos on your own site or others, if you want people to find them in web searches, you must optimize them as you would optimize your text. In other words, the video needs key words and well-written summaries to maximize its chances of being found and cataloged by search engines.


To start, do a keyword search for your video. The word “video” is an important word to include in the filename, title, and summary of your video since many people will type that word into their searches, but think about other important or significant words to use as well. Then, include those words, along with “video,” in your video filename and title. Next, write a summary of your video. Again, include key words and important search phrases to enhance your search rankings. Be sure to pay attention to meta tags as well. (See Video Search Optimization.)


When posting on social sites such as YouTube or Facebook and others, you can maximize your efforts by incorporating your keywords, summaries, and meta tags on the pages supporting your video.


Once you have your video prepared for search engines, the next thing to consider is a “linking strategy.” As explained by marketing guru Michelle Bowles, “Video is judged by the same linking standards as all other forms of digital content. So building both internal and external links is crucial for video SEO. Ideas for a linking strategy include: cross-linking to other videos, linking to videos from relevant web pages, linking to videos in blog posts, Tweeting the video, linking to videos from social media pages, (and) bookmarking the video.” (See Tips for Video Optimization.)

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What is Meta Data?

You may have heard of meta data or you may have not—but it is one of the most important aspects of your site when it comes to how search engines find and rank your site. Meta data is information about your website, or more precisely each of the web pages on your site, that is not part of the main body of the text. Meta data works behind the scenes to tell web crawlers and the search engines what your site is about, and because of this it is important for it to contain keywords to help your sites Search Engine Optimization.

The three main elements of meta data are the Page Title, Page Description, and Keywords.

Page Title
This is the most important piece of meta data and should be keyword phrases that accurately describe what your site is about, and a phrase that people are searching for. The Page title appears at the top of each of your web pages.

Page Description
The page description tells in only a few sentences what your website is about. It is important to use keywords here as well, while accurately and concisely describing your website. This is the information that appears when you do a search on a search engine under the results.

Keywords
Due to abuse, the keywords meta data is not as important as it once was when determining a websites search engine ranking. However, it is still used and listing keywords here can be of some benefit to your site.

HIT Web Design writers can help you find the keywords and write content for your site that can help improve your sites search engine rankings.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Right Keywords Will Set Your Website Apart

When someone begins searching for products and services in your industry, it only makes sense that they should find your website. That's why creating text that revolves around the “key” search words people type into search engines is essential in bring traffic to your site.

But that's easier said than done. In fact, a whole industry has arisen around this technique of Search Engine Optimization (SEO). Here are some things to remember when optimizing your text for better search-engine ranking:

• Before you create text for your site, research what words people are using in search engines to find similar products and services as yours. There are many tools for this, including using free reports from Google and other sources, as well as utilizing website tracking tools and paid SEO keyword databases.
• Keywords can range from very broad to very specific, and each has its advantages.
• A broad keyword is one that describes a general aspect of your business or service, like the word “bathroom” would be to someone who remodels bathrooms. The advantage is that because it is such a generalized word, a large base of people will use it in searches, potentially bringing more to your site.
• A specific or targeted keyword appeals to people searching for something specific. So, if someone specifically refinishes bathtubs and showers, then refining your keyword to “bathroom and bathtub refinishing” would correlate with people who are looking for that service specifically. Though fewer people will be as specific in their searches, the advantage is that they are more likely to purchase the service or product when they find it.

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Keywords and How They Effect Your Website Traffic

In SEO, content is king. Google’s Search Engine Optimization Starter Guide says, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.”

Your quality content should have enough keywords to benefit your search engine ranking without annoying your customers.

What is a keyword, exactly? A keyword or key phrase is the word or group of words that your potential customer enters into a search engine.

Do your research and see what keywords and phrases your potential customers are using. You can then add these keywords to your text. The more specific your keywords are, the better. For example, if you are an auto dealership, you would want to use a phrase like “black 2008 Mazda CX7” rather than “Mazda” or “new vehicle.”

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.