Make the Most of Each Website Page

When creating each page for you website, you have the ability to greatly enhance your rankings in search engines with the page title and description. High-quality, keyword-rich writing is as crucial in these areas as much as the copy on your page.

Think about the last time you have looked for something on Google, Yahoo, MSN, or another search engine. When you enter your query, blue headings for each site display. This is the page title. Below that, the page description gives a short blurb about what the site is all about. Not only is it important to ensure that both the title and description are worded so that they match the wording in a search, but they need to appeal to the visitor who will spend seconds scanning them to determine which site to choose.

Optimize Titles and Descriptions
An ideal page title should include the most search-relevant keywords possible while still acting as a title—not just a jumble of words. Though recommendations vary, generally the title should be between 70 to 150 characters long.

An ideal page description should share what the site has to offer in a concise way. Remember, keywords are important to get the search engine's attention, but the primary purpose is to persuade people that clicking on your site is worth their time.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

How To Know Which Keywords to Use

Make sure that you are learning correct SEO principles. There are some things that you can do to momentarily boost your search engine rankings, but when you are caught, you will be blacklisted by the search engines—your site won’t show up.

Researching keywords, writing text that markets your business, and writing effective page titles can take up a lot of time. If you want to increase your natural search engine rankings but you don’t have the time, let us help. HIT Web Design offers a wide range of products and services to help you maximize your web site’s potential.

Instead of “he has worked in the area for several years” try using something like “he has worked in the Atlanta area for several years” OR “Luis Argyle has sold Ford trucks in the Atlanta area for over 15 years”, etc. In this example, you could even mention what trucks (F-150, Ranger, etc.) Luis sells.

If you are offering a service or a product to a specific area, then use the city, state, region as one of your keyword. Be specific in the products or services you offer. If you sell jewelry, mention what kind. If you build homes, where do you build them? If you were searching for the service/product you are writing about, what keywords would you enter into the search engine?

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Keywords and How They Effect Your Website Traffic

In SEO, content is king. Google’s Search Engine Optimization Starter Guide says, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.”

Your quality content should have enough keywords to benefit your search engine ranking without annoying your customers.

What is a keyword, exactly? A keyword or key phrase is the word or group of words that your potential customer enters into a search engine.

Do your research and see what keywords and phrases your potential customers are using. You can then add these keywords to your text. The more specific your keywords are, the better. For example, if you are an auto dealership, you would want to use a phrase like “black 2008 Mazda CX7” rather than “Mazda” or “new vehicle.”

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.