The purpose of almost all websites is to market a product, service, or idea. Getting someone to come to your site is only half the battle, turning them into a customer or a recurring visitor is where the fight really begins—this process is known as conversion. More conversions means more profits.
Know Your Website Visitors
To improve your websites conversion rate there are several things you must know. You need to know what keywords people are searching for to find your website. Once they get to your site you need to know what they are doing on your site and what pages they are and are not viewing. To determine this information you need to use some sort of analytics with your website.
Analytics can help you understand quite a bit about your customers and visitors to your website.
Analytics can tell you:
• How many people are coming to your site
• What keyword phrases they searched for to find your site
• Where your customers are searching from, geo-specific information
• What pages of your website they viewed
• Current number of conversions
• Much more statistical data
By comparing the number of people that come to your site with the number of conversions you receive you can judge the effectiveness of your website. Conversions are affected by many things such as the effectiveness of your call to action, the quality of your websites content, and even the placement of all the elements on the pages of your website.
Once you know how your website is performing you can begin to make the necessary changes to improve your conversion rate.
* Any serious website owner who wants to improve their conversion rate should be using web analytics.
* Is your website not bringing in as much money as you would like? Find out how to improve your site's conversion rate.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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