As the new year rolls in, it's time once again to make resolutions. But, if you're like most people, your resolve on December 31 might fizzle soon after January 1 rolls around.
Start the New Year by Upgrading Your Business
Whether you're already in business or thinking of starting a new venture, it's time to think about how the business environment is changing. Depending on where you are with your website, here are some important steps you can take this year:
Put your business online
Upgrade your online presence
Plan to accommodate future developments
Put Your Business Online
If you're a business owner or plan to become one, the Internet should be a top priority. A website can be an effective marketing tool to increase traffic to your physical location, or it can act as a separate storefront, giving you access to a potentially limitless new customer base.
• Why you should do it
More people are shopping online. According to comScore.com, a leading analyst in online shopping, 2009 saw a 4-percent increase in online sales from 2008. That might not seem like much, but when you consider the trends in technology and consumer habits, positioning yourself online now might pay off big down the road.
Upgrade You Online Presence
If you already have a website, you might consider upgrading if you haven't yet. Among other things, you will want to prepare for smartphones and mobile devices. They are quickly becoming the common way to access the Internet, and anything you can do to make mobile users' experience easier will put you at an advantage.
Plan to Accommodate Future Developments
Things change quickly on the Web. Utilizing a website is not a passive experience, and you will need to stay up-to-date on the latest trends in technology and Internet usage. As you do so, you might even become an expert yourself. As social media plays a more prevalent role in online marketing, consider using software that helps you keep track of your newsletter and Twitter campaigns.
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