Tuesday, January 19, 2010

Advanced Techniques for Web Success, Prt I

Split Testing

Split testing is one way to achieve a marketing advantage since it helps fine-tune your website and improve how your website is received or accepted by visitors. This process allows you to make tweaks to your site, resulting in a site that is more appealing. It's amazing how subtle changes can make a big difference in a website's success.

What is Split Testing?

Essentially, split testing involves making minor variations to your website, and then testing those changes against the original to see if the changes foster a better response from visitors. Essentially, you compare one version against the other. You can change various aspects of your site, such as—

• Color

• Headings

• Text

• Images

• Specific Offers

• and more!

By making changes to these elements and then running tests, you can determine what works best for your target market and change your approach accordingly.

Why is Split Testing Important?

The reason split testing is critical to a website's ultimate success is that it provides a huge competitive advantage. “Split Testing is honestly what separates the big boys of internet marketing with the beginners. The guys that make a lot of money simply know how to split test properly to make more and more sales,” according to a post at the website How to Split Test. This site offers a quick overview of several software packages you can use to split test, including a free site. According to a blog published by Conversion Rate Experts, Google also offers a tool called the “Website Optimizer Tool” that is “amazing.” It is a free tool that allows you to instantaneously check variations of text, colors, offers, and other elements of your website, but they call it “multivariate” testing since you are testing multiple variables. You can see this tool in action at Google. It is simple to use, consisting of just a few easy-to-follow steps.

Hit Web Design offers tools as well to facilitate testing of your website's effectiveness. For additional information contact us at Hit Web Design or call 1-866-211-0743.


1 comment:

  1. This article is interesting, and it explains important points. Thanks for sharing this.

    ReplyDelete