Website Owners Can Learn from Innovative Film Production Part II

Make the Most of Social Networking

This is Part II in this series. Click here for Part I. For website owners struggling to maximize the power of the Internet and social media, there are some important lessons to learn from studying the success of this series.


Of course, the film episodes themselves provide the thrill, intrigue, and suspense that drives the fan base, just as any website should have good, quality, substantive content that is worthy of a visitor's time. During a presentation at the film festival, Jarod explained that when planning social media applications for the movie, he and Jeff wanted to have “multiple layers” of intrigue to keep their target audience, mainly college-aged youth, hooked. Thus, the intent of the multiple levels, Jarod continued, is to add additional information and content that augments the main story and provides insider information that could not be found elsewhere.


Applying this concept to one's Internet promotion strategy, website owners should consider using blog articles, video clips, tweets, and social network profile pages—but these mediums must augment the purpose of the site substantially, or they will not merit much attention from Internet friends and fans.