What is your Company’s Purpose?

What is the purpose of your e-business? To make money, right? That’s one purpose. What are some others? Perhaps you have created or found a product that the world just can’t live without and you want to share it. Maybe you offer a service that will help others. You might have a hobby that you want to turn into a profession. Write down your purpose, whatever it is. If you have more than one purpose, then write each of them down in order of importance to you.

After you know what your purpose is, answer the following questions:

Why am I committing my time and resources to this endeavor?
How will I be helping others?
What needs will this business meet?
How will I be helping myself (owner), or ourselves (owners)?
What “greater good” will be served with this business?

Once you have answered these questions, you can form your company’s mission statement. Your mission statement identifies your e-business. Keep your mission statement to a few sentences. You can adjust your mission statement as your company grows and changes, but the core values included in your mission statement should remain the same.

In tomorrow’s blog article, we will talk about business details and description. In other words, we will flesh out the structure and details of your business and describe the framework for success that you plan to create.

This series of blog articles starts here.

For more information on starting an e-business or creating a new look for your current e-business, please visit http://www.hitwebdesign.com or call 1-866-211-0743.