Conversions can help you gauge the effectiveness of your website. If you have a lot of visitors to your site but few conversions then maybe it is time to change the content. There are several things you can change to test how they affect your conversion rate.
• Try changing the text or headings on your site
• Change the pictures on your site
• Reword your call to action
• Try a different layout by organizing the text, pictures, and call to action in different ways
• Any change, even a little one, could affect your conversion rate
With every change you make you should see how it affects your conversion rate. If it improves, then consider making that change permanent. Also consider only testing one thing at a time, this way you can discover specifically what it is that may be preventing higher conversion rates. You can always change things back if they have a negative impact on your conversion rate.
* Changing the text and pictures on your site can lead to a higher conversion rates.
* Test out different layout of the content on your site to see how it affects your conversion rate.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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