What is Meta Data?

You may have heard of meta data or you may have not—but it is one of the most important aspects of your site when it comes to how search engines find and rank your site. Meta data is information about your website, or more precisely each of the web pages on your site, that is not part of the main body of the text. Meta data works behind the scenes to tell web crawlers and the search engines what your site is about, and because of this it is important for it to contain keywords to help your sites Search Engine Optimization.

The three main elements of meta data are the Page Title, Page Description, and Keywords.

Page Title
This is the most important piece of meta data and should be keyword phrases that accurately describe what your site is about, and a phrase that people are searching for. The Page title appears at the top of each of your web pages.

Page Description
The page description tells in only a few sentences what your website is about. It is important to use keywords here as well, while accurately and concisely describing your website. This is the information that appears when you do a search on a search engine under the results.

Keywords
Due to abuse, the keywords meta data is not as important as it once was when determining a websites search engine ranking. However, it is still used and listing keywords here can be of some benefit to your site.

HIT Web Design writers can help you find the keywords and write content for your site that can help improve your sites search engine rankings.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.