Interesting Content is a Must for Successful Videos

Interesting video content stems from the quality of your message, and the professionalism of your delivery. Find the spark in what you have to say, the thing that makes your business unique, or the element that makes your organization important. Then, develop a script that says it with conviction and sincerity. Clever comparisons, humor, interesting facts, or personal testimonials are all good techniques to keep viewers interested.

Business-to-business expert Glen Bently suggests using a professional to shoot your videos because there are many things to consider that require a professional camera team and director. “Don't do-it-yourself. You get one chance to make a first impression, and a poor online video viewing experience can turn off viewers. You can't imagine the mistakes that are possible just from capturing sound and lighting issues alone...” He agrees the use of a good script is essential, too. Glen continues, “Talking heads can get really boring, really fast. Include a variety of graphic elements to keep the viewer interested. Think 3D, animation, special visual effects, scene changes, interesting backgrounds and above all an interesting script. Shoot some "B" roll footage that you can use between scenes. Keep dense text off the screen.” (See Getting the Most Out of Your Online Videos.)

If you have photogenic employees, use them for “real” shoots; if not, hire an actor. Good actors can convey the right emotion in a convincing way—that's what makes them actors. Finding good actors does not have to be expensive, either. Many young and talented actors would welcome the opportunity to work for free (or a minimal fee) in exchange for footage they can add to their personal video portfolios. An ad on www.craigslist.com (an actor's default agent) calling for actors to audition with head shots will weed out non-professionals and provide you with a wealth of talent to choose from. Remember, as a professional courtesy, you should supply a script for them in advance to prepare for the audition.

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