Have you ever skipped a paragraph because it just looked to large? If you're like most people, the sight of a huge block of text is repelling more than inviting—especially in the blazing-fast pace of online navigation.
If you're worried that your site is text heavy, then it probably is. Here is an exercise that can help you trim your text while keeping all the essentials intact.
1) Take the text of the entire page and reduce it it to one (or two if you have to) paragraphs. If it was easy to do, then you probably didn't need so much in the first place. If it was difficult, it was definitely worth it because you just took the power of the whole page of text and packed into a single paragraph.
2) Here's the really hard part: reduce that entire paragraph into one sentence. This can be a painful process, forcing you to eliminate all but the most basic information your visitors should know.
3) Finished? You have just created the most important sentence of your page, possibly your website. This newly crafted, streamlined sentence should be the first thing visitors read on that page or on your website.
4) Use your power-packed paragraph to describe your products/services/purpose in more detail. If you need to go into further detail, direct visitors to the bottom of the page or to another page where they know they will be reading larger amounts of text.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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