They've been saying for years that links are essential to getting ranked higher online. But what do they mean? Yes, you know what a link is. But you're wondering, how to make them work for your website.
The Link Advantage
Search engines like Google, Yahoo, and MSN (now Bing) are constantly crawling through the World Wide Web to find out what's out there. Their crawlers, called “spiders,” like to enter a website and explore everything—including where the links lead to. When you have more links on other websites that lead to yours, these spiders are winding up on your site more often. The more links they see leading to your site, the more they'll assume your site is relevant and the search engine will list yours higher when people search for things related to your business or industry.
How do I get people to link to my site?
There are several ways. One is to simply ask the administrators of other websites to include a link to your site. But, Michael Bluejay of Website Helpers.com lists some rules of thumb to remember when asking: Include a link to their site first. Then “tell the other webmaster that you linked to their site,” Bluejay writes, “what your site is about, and that you hope they'll link back if they think it will be of interest to their own visitors.”
Another way is to provide useful, quality information and services on your site. Bloggers might begin using you as a resource, linking to you in their blogs. Other sites might link to you as a resource to their own visitors.
All links are not created equal.
If you can convince a major or authoritative website to link to your site, this link will be especially valuable because, in a sense, you'll be piggybacking on that site's reputation. When a search engine associates you with a site that it already considers highly relevant, your site will be given more relevance.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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