Maximizing the Contact Us Page

Your Contact Us page can be one of the most important destinations on your site, so it's important critical that you ensure that the right information is included, and that the right method of contact is given. Having more or less than is necessary can hinder a visitor who wants to communicate with you.

Microsoft Office Live Small Business's Monte Enbynsk summarized several suggestions that website writing specialist Leslie O'Flahavan offered. The suggestions include:

• Check regularly for messages sent to the e-mail that you have listed on your Contact Us page. Make it as easy for visitors to find and click on your address or contact form (a contact form protects you from spam) as possible.
• Use a picture of your business if it has a physical address and list directions if you want customers to be able to visit you in person. Pictures, Enbynsk notes, should be relevant, such as a photo of your staff.
• List other places that you are online—like Facebook or other social media and networking sites—where someone can learn more about you and contact you.
• Let visitors know where you'll be holding events so they can come and participate.
• While including all of this information, Enbynsk says you still need to keep it simple. Include all information that is relevant to allow the visitor to get in touch with you—that's all.
  

Read Enbynsk's full article.