Less copy (text) is not necessarily more effective than having a lot of copy. The quality of the copy, not the length of the copy, is what determines its effectiveness. Google’s Search Engine Optimization Starter Guide says “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here [including title tags, description meta tag, URLs, site navigation, anchor text, optimizing images, and links). Users know good content when they see it and will likely want to direct other users to it.”
What is good content? There are other factors that go into creating good content, but there are three that make a big difference. It must
• make sense to the reader.
• help sell your product or service.
• have keywords and key phrases that will bring customers to your site.
If you follow these three key principles, you’ll have the right amount of copy on your website.
We'll go deeper into website copy and how to make it the most effective tomorrow, so stay tuned.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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