Less copy (text) is not necessarily more effective than having a lot of copy. The quality of the copy, not the length of the copy, is what determines its effectiveness. Google’s Search Engine Optimization Starter Guide says “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here [including title tags, description meta tag, URLs, site navigation, anchor text, optimizing images, and links). Users know good content when they see it and will likely want to direct other users to it.”
What is good content? There are other factors that go into creating good content, but there are three that make a big difference. It must
• make sense to the reader.
• help sell your product or service.
• have keywords and key phrases that will bring customers to your site.
If you follow these three key principles, you’ll have the right amount of copy on your website.
We'll go deeper into website copy and how to make it the most effective tomorrow, so stay tuned.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Showing posts with label website copy. Show all posts
Showing posts with label website copy. Show all posts
Tuesday, August 18, 2009
Monday, August 17, 2009
Is Less Copy More Effective?
When you are creating copy(text) for your website, keep in mind that most users want information as quickly as possible. If you keep your copy trimmed down to only necessary information, visitors are more likely to stay on your site. Too much copy will look daunting to the visitor, who, in most cases, won’t stay on your site.
According to a 2006 study by Clicktale, only about 20% of visitors will scroll to the bottom of a webpage. If you need to have a longer page, try placing a picture at the bottom of the page so that only the top portion is showing. This will naturally entice the viewer to scroll down to see the lower half of the picture and will increase the chances of your text read. Try to keep your pages short enough to eliminate the need for scrolling.
There are times when long copy is more appropriate. Products or services that are complicated, technical, or pricey generally require more copy to effectively sell to visitors. If your products/services fall into one of these categories, don’t be afraid to use longer copy.
Join us tomorrow for more tips website copy.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
According to a 2006 study by Clicktale, only about 20% of visitors will scroll to the bottom of a webpage. If you need to have a longer page, try placing a picture at the bottom of the page so that only the top portion is showing. This will naturally entice the viewer to scroll down to see the lower half of the picture and will increase the chances of your text read. Try to keep your pages short enough to eliminate the need for scrolling.
There are times when long copy is more appropriate. Products or services that are complicated, technical, or pricey generally require more copy to effectively sell to visitors. If your products/services fall into one of these categories, don’t be afraid to use longer copy.
Join us tomorrow for more tips website copy.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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