Is Less Copy More Effective?

When you are creating copy(text) for your website, keep in mind that most users want information as quickly as possible. If you keep your copy trimmed down to only necessary information, visitors are more likely to stay on your site. Too much copy will look daunting to the visitor, who, in most cases, won’t stay on your site.

According to a 2006 study by Clicktale, only about 20% of visitors will scroll to the bottom of a webpage. If you need to have a longer page, try placing a picture at the bottom of the page so that only the top portion is showing. This will naturally entice the viewer to scroll down to see the lower half of the picture and will increase the chances of your text read. Try to keep your pages short enough to eliminate the need for scrolling.

There are times when long copy is more appropriate. Products or services that are complicated, technical, or pricey generally require more copy to effectively sell to visitors. If your products/services fall into one of these categories, don’t be afraid to use longer copy.

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