SEO Versus Paid Search Engine Ads

The best way to make sure your site has great ranking in the search engines is so simple it seems like it is too good to be true. Simply write the content in such a way that it is of most benefit to the customer/viewer you are trying to target. That’s it!

With that said, it does take some thorough research. You need to figure out what your customers/viewers will be searching for when they look for a website that has to do with your business, and then write the content accordingly. This should be fairly easy as hopefully if the customer is in fact searching for your type of business simply using the keywords about your business in the content of your site will go a long ways towards creating a site that is friendly to the search engines, and will help you get the positioning you need. Another great way of helping your ranking is to have sites that are ranked highly link to your site. Do not fall into the trap of thinking you can cheat the search engines, even with reciprocal links. Avoid linking to “bad neighborhoods” (sites that are known for spamming the search engines) or scamming links to your site in any way. It can ultimately lead to your being banned altogether. However, legitimate links are always helpful.

Another benefit of great content is an increase in your conversion of site viewers to actual buyers. If your site doesn’t make someone want to buy from you, getting traffic to the site ultimately means nothing. I will touch on this subject more in future blogs.

In talking about search engines as a marketing strategy, I would not be doing anyone a service by saying that relying on search engine traffic for your business is a good thing. Search engines are constantly changing their algorithms and if they suddenly change something that causes your ranking to drop, sales can plummet. This is something that is completely out of your control and can in itself be disastrous. Instead of just SEO, I would recommend a more conventional method by employing SEO as well as paid advertising on the web and search engines, such as Google Ads. The paid advertisements under the keywords of your choice that you bid on can be extremely lucrative and can often be worth their weight in gold.

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