Effective Website Copy is Easy to Read

No matter how much copy you have, make sure that the copy you are using on your site is easy-to-read. One good practice is to read your copy out loud. Are there places where you stumble as you read? If so, fix them! If customers don’t understand what you are attempting to tell them, they’re not going to stay on your website. Correcting spelling and grammatical mistakes will make your copy easier to read.

Another good practice is to keep your line length around 65 characters wide or shorter. That may mean splitting the pages of your website into two columns. When a column of text is too wide it becomes difficult for readers to find their place on the next line and appears too hard to read.

The content that you use on your site should lead the customer to purchase a product or service. The copy on your landing page should focus on leading your customer to make a purchase. Your other pages may contain additional information—something to educate the customer, but if your primary purpose is to sell something to the customer, focus on the product or service you are offering.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.