Continuation On Color And It's Importance To Your Marketing Message

Continuing on the theory of color and how it can affect your viewers and sales, there are three colors that go along with the primary colors. When you mix red and blue you get purple, when you mix yellow and blue you create green, and when you mix yellow and red you have orange. These colors can be significant and important in the message they convey to the users of your site.

Purple in the past, and still to this day, represents royalty and nobility. Many think of it as a creative color, a rich color representing depth of thought or wisdom. It is often a good color for creative sites or websites that encourage education or have something to do with education. It is often used in various shades for winery sites for its obvious association with the wine grape.

Green is an often associated with nature, plants, healing, and spring time. It is a soothing color that is easy on the eyes. It is generally associated with vitality and productiveness. Because it is so easy and pleasing to the eye it is a good color to use in abundance on a site design. It is a great color to use for any website that has to do with nature, natural processes, farming, landscaping and anyone who works with the outdoors.

Orange is one of the warmest and most inviting colors. It carries with it the warmth of yellow and the vitality of red making it a wonderful color to represent energy. It is a good color to use to represent fun, vigor and cheerfulness. Orange is an appropriate color for a site that wants to convey a fun message; it's a great compliment for green in representing vitality and nature. It is often used for restaurants and food vendors. Orange is associated with fall as well.

This is just a general guide to color and I hope it serves to inspire you to learn more on your own about how to use color to attract and hold the attention of visitors to your site. Color is very important in marketing and this is something your graphic designer can help you with. Don’t make the mistake of just going with your favorite colors – your favorite colors may be entirely wrong for the message you are trying to get across or will be most effective in marketing your product. My recommendation to anyone when looking at colors for their site is to go out and look at the most commonly used colors on their competitors sites and websites that are associated with the product and/or services that are related to theirs. This will give you a guide to go on when picking your own color scheme.

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