Continuation On Color And It's Importance To Your Marketing Message

Continuing on the theory of color and how it can affect your viewers and sales, there are three colors that go along with the primary colors. When you mix red and blue you get purple, when you mix yellow and blue you create green, and when you mix yellow and red you have orange. These colors can be significant and important in the message they convey to the users of your site.

Purple in the past, and still to this day, represents royalty and nobility. Many think of it as a creative color, a rich color representing depth of thought or wisdom. It is often a good color for creative sites or websites that encourage education or have something to do with education. It is often used in various shades for winery sites for its obvious association with the wine grape.

Green is an often associated with nature, plants, healing, and spring time. It is a soothing color that is easy on the eyes. It is generally associated with vitality and productiveness. Because it is so easy and pleasing to the eye it is a good color to use in abundance on a site design. It is a great color to use for any website that has to do with nature, natural processes, farming, landscaping and anyone who works with the outdoors.

Orange is one of the warmest and most inviting colors. It carries with it the warmth of yellow and the vitality of red making it a wonderful color to represent energy. It is a good color to use to represent fun, vigor and cheerfulness. Orange is an appropriate color for a site that wants to convey a fun message; it's a great compliment for green in representing vitality and nature. It is often used for restaurants and food vendors. Orange is associated with fall as well.

This is just a general guide to color and I hope it serves to inspire you to learn more on your own about how to use color to attract and hold the attention of visitors to your site. Color is very important in marketing and this is something your graphic designer can help you with. Don’t make the mistake of just going with your favorite colors – your favorite colors may be entirely wrong for the message you are trying to get across or will be most effective in marketing your product. My recommendation to anyone when looking at colors for their site is to go out and look at the most commonly used colors on their competitors sites and websites that are associated with the product and/or services that are related to theirs. This will give you a guide to go on when picking your own color scheme.

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The Importance of Color in Your Website

When creating your website there are a lot of considerations, not the least of which is the actual design and color scheme itself. This can affect your sales, how people see your company and how they use your site. There is an entire field of study called color theory or the psychology of color, but you don’t have to go to years of school to pick the colors for your logo and/or website.

I’d like to introduce you to the field of color awareness by briefly going over the reasons behind color theory. First off, there are physical reasons behind why color affects us the way it does. I don’t want to get sidetracked on this as it isn’t necessary to understand why we see colors the way we do, it is only important to understand how they affect us and how they affect the way we buy. I do want to point out that most of color theory is what they call “soft science” in that it isn’t really provable by scientific method nor can it be explained by mathematical reference. That doesn’t make it any less true. Statistics in sales often “prove” something beyond a shadow of a doubt.

First we will look at the primary colors. Because there are only three primary colors, all other colors come from those, making the primary colors some of the most significant. The three primary colors are Blue, Yellow and Red.

Blue, the color of the sky and water, is associated with coolness, serenity, stability and solidity. It invokes a sense of permanence and strength due to its association with the sky and the sea. This would be a good choice in colors for a financial institution or a mortgage company.

Yellow is almost always linked with the sun. This is pretty universal throughout the world, so this color conveys the same message in almost every culture. It is generally associated with energy, happiness, optimism, warmth and heat. Yellow captures people’s attention better than any other color because of its brightness. It is usually a good choice for schools, daycares and creative enterprises.

Red is the color of blood, so can be linked with vitality, life and passion. It is an aggressive color in many ways and is a hot color because of its association with flame and blood. It can also be used to convey danger. This makes it an exciting color and one that is associated with thrills and energy. It is often used in association with fast foods, certain restaurants and anywhere people want to associate vitality and thrilling energy.

More tomorrow on this very important subject.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.