Black Friday andCyber Monday: People are Using Mobile Devices

Black Friday and Cyber Monday: People are Using Mobile Devices

After putting down the turkey knife, people picked up their mobile devices for a surge in holiday shopping, according to a study by Novarra, which showed that mobile web traffic went up by a whopping 1,209 percent during the shopping frenzy of Black Friday and 110 percent on Cyber Monday.

The study's findings suggest just how vital mobile technology is becoming as a marketing and commerce medium.

"This is further confirmation that consumers increasingly rely on the internet via mobile phones for their daily habits and routines," said Scott Cotter, senior director of marketing of Novarra in a December 1 press release. "For many shoppers, browsing special deals, comparing products, pricing and other information while they are on the run—even at a retailer's location, has become second nature."

Several of the top retailers saw large spikes in mobile device shopping on Black Friday, the study found. Mobile device users shopping on bestbuy.com jumped by 792 percent. On walmart.com, 740 percent; sears.com, 492 percent; and macys.com, 447 percent.

As these indicators suggest, businesses who have not made their online marketing and stores compatible with mobile devices will be at a distinct advantage in the coming holiday shopping season.

Learn more about how HIT Web Design can help you optimize your website for mobile devices.