When cross-selling and up-selling, not only is it important to keep the products you promote related to what your visitors are searching for, but you also want to promote products with varying price points.
This means that when you are suggesting products to your visitors for a potential cross-sale or up-sale, you want to promote products that have a wide range of prices; some that are expensive, inexpensive, and mid-range.
By doing this you gain the possibility of getting more sales. Those visitors who are impulse buyers are very likely to add an item to their shopping cart at the last minute if the item is inexpensive. Some visitors just want a one-stop-shop for all of their needs and will buy the more expensive products that you promote. Others may not buy any of the items you suggest right away, but by letting your visitors know that you carry that item, they are more likely to come back to your website for it in the future.
Promoting products related to what your visitor is searching for and making sure those products vary in price points ensures you are not missing out on an opportunity and are achieving the highest sales potential for your website.
Ask about HIT’s Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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