Testimonials are a great way to help market your products and services on your web site. Testimonials can help inform and build trust in your potential customers. Testimonials can add to the credibility of your site, however, it is important to use real testimonials. Fake testimonials are easily spotted and can be very damaging to a site's credibility.
Using a picture of the person giving the testimonial can help a visitor to your site relate more to what is being said as well as give the testimonial more credibility. Your testimonials will be less likely to be assumed as phony when a picture and name is included with it.
Another way to make the testimonials on your site more credible and interactive is to include video testimonials. Having one of your satisfied customers record a video testimonial for your site will not only provide the words that can help persuade someone to use your services or buy your products, but you have the added benefit of body language. Excitement, appreciation, and satisfaction are conveyed much better through body language and through a persons actual voice than through the written word alone.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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