Anyone can spot a stock photo—the attractive models, the great lighting, taken from that perfect angle. All these things might make a great picture, but they also tend to be very generic and, in some cases, fake. Using pictures of your own employees and products can help your site in several ways:
Trust
Studies have shown that images of real employees are often more effective than images of models. They add a level of realism and improve peoples' feelings of trust towards your company. With so many websites and so many people competing for everyone's business, trust is an important way to stand out from your competition.
Relate
Stock photographs are typically very generic and it is difficult to find ones that can actually relate to your website and products. People can relate more to photos of real employees and customers using your product or services.
Marketing
The purpose of your site should be to help market your business or products. Taking good quality pictures that actually relate to the content on your site will help improve your site's ability to market your products and services more effectively.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment