Marketing Your Website - Tips and Tricks

There are definitely a myriad of ways to market your website and your web based business. Some of those you might overlook because you may not think of a website as part of a traditional media campaign. Some of the least expensive and yet surprisingly effective ways of marketing your sites are some of the oldest in the book. Some things you can do that are commonly overlooked –

Make sure your website address is on all brochures, business cards, letterhead, email signatures etc. Basically anywhere you print your business address and phone number needs to have your web address as well.

If you have a yellow page ad, newspaper ad, TV and/or radio ads…all these should include your web address. Television and radio ads can be very effective especially in a local market. Newspaper definitely shouldn’t be ignored, and a yellow page ad can often be invaluable.

If you don’t have one already, develop some kind of free gift that you can give to your customers that has your web address on it. Pens, key-chains, refrigerator magnets, plastic squeeze bottles, hats, bags – a nice item that can be fairly inexpensive if you order them in bulk and has great keeper value are small thumb drives. Give these out at every opportunity and have your branding and web address all over it.

Develop magnetic signs and/or vinyl lettering for your vehicle with your web address and your branding on it. Not only does it get your branding and your web address out there, it gives you an opportunity to speak to people about it if you do it uniquely enough to grab people’s attention. It also might give you the ability to deduct business expenses involving your automobile. Check with your tax professional for details.

Ads on local movie theatres ‘between show’ slides can have a surprising return if the ad is effectively done. Other ways to get your site out there are billboards, mobile billboards, flyers, grass roots word of mouth campaigns, ads in trade magazines or specialty magazines can be effective too. The bottom line to advertising and marketing is doing whatever gives you the best return on investment. Keep track of where your customers come from in order to decide in the future where your precious advertising dollars and energy need to go in order to get the best return on your investment. It takes a lot of hard work and energy to make a business work and a website is no different.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.