Call-to-Action Buttons

The call to action may be the most important aspect of any website. It is important that your website tells your visitors what you want them to do. One great way of doing this is through call to action buttons. A call to action button is a button that states what you want your website visitors to do such as a “Sign Up” button, or “Get a Quote” button.

The larger the element on the site, the more important it is, so make sure your call to action buttons are large enough to catch someone's eye. Also, effective use of contrasting colors and whitespace, and placing it near the top of the page, are great ways to get your call to action button noticed.

Also, create a list of bullet points that highlight the benefits of your call to action and place it above or next to the button. For example, if you are trying to get some one to “Buy Now,” listing the features of the product or the benefits can help add the needed persuasion your customer may need to click on your call to action button.

If your call to action is not as effective as you would like, try improving it by adding a call to action button.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Focus on What You Want Visitors To Do

When a visitor pulls up your website, what do you want them to do? If you are a small business owner, the answer is obvious: you want them to purchase a product or service. How do you get them to do that? There’s a lot that goes into it, so let’s start with one helpful concept: Focus on
What You Want Visitors to Do.

Should visitors to your site:

• make a purchase?

• fill out a form?

• click on a link?

• contact your company?

If you aren’t sure what you want your visitor to do, how will they ever know? Starting with the very first line of copy on your website, your content should lead your visitor to the goal you have in mind.

Make effective use of your homepage. If you want a customer to make a purchase, then your home page should focus on the products or services you are offering. If you have multiple products or services, you will want to make sure your customer can purchase multiple products or services as easily as possible: this means you will want shopping cart functionality on your website.

If the purpose of your website is to generate sales leads, don't put a form on your "Contact Us" page and hope visitors stumble across it. Instead, make it a dominating feature on every page. You’ll also want to make sure that the copy on the page further persuades the visitor to fill out the form.

If you want your visitor to click on a link, then don’t bury the link in a large paragraph of text. A colorful “Click here for more information" button is an easy way to get your customer to click on a link and end up where you want them to be.

No matter what you want your visitors to do, your contact information should be in an easy-to-find place on every page. What if your visitors have questions about a product? What if they can’t get a form to submit correctly? Do everything you can to make it easy for your visitors to do what you want them to do.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Converting Visitors to Buyers

You’ve worked hard at creating your web site. It is now complete, live for everyone to see, and now you need to do some business. You want the site to pay for itself and become a benefit for your business. So you’ve worked equally hard to get people to the site, bring it into the public eye and make it visible to the world. However, all the traffic to your site means nothing if you aren’t converting those visitors to actual paying customers.

How do you accomplish this? Through a process called conversion. Conversion is the process by which you take browsers, or viewers, and turn them into a customer; someone who pays for your goods and/or services. Your conversion rate is the ratio of visitors to your site compared to how many of those visitors are actually buying. Without this all important conversion, the work and money you have spent getting those visitors to your site is wasted. So how do you change the viewer to a customer?

According to Forrester as of August 2007 the average conversion rate in e-commerce is 2.9%. Your target then is to match this or exceed it. Increasing the conversion rate of your online business makes sense in a lot of ways. You’re maximizing your efforts in marketing and making those dollars make more sense for you as well as increasing revenue without spending further marketing dollars or manpower. There are some simple ways to make sure you are doing all you can to maximize your potential in conversions.

First of all, make sure you’re providing great content in the site. I’ve talked a lot about that in earlier blog entries and can’t emphasize enough how important great written content is. Make sure your content is grabbing your visitor’s attention and that it tells them exactly what it is you want them to do immediately. Don’t make them guess. Along the way, think about ways to build customer loyalty – that way those marketing dollars not only get a onetime customer but build a future relationship that keeps bringing the customer back again and again. Some kind of reward for the customer to return usually works – maybe a coupon for a percentage off on their next visit to your site.

In short –

• Write and implement great content for your site
• Grab your visitor/buyers attention and hold it
• Make it easy for them to know exactly what you want them to do on the front page
• Find ways of building your customers loyalty

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.