Focus on What You Want Visitors To Do

When a visitor pulls up your website, what do you want them to do? If you are a small business owner, the answer is obvious: you want them to purchase a product or service. How do you get them to do that? There’s a lot that goes into it, so let’s start with one helpful concept: Focus on
What You Want Visitors to Do.

Should visitors to your site:

• make a purchase?

• fill out a form?

• click on a link?

• contact your company?

If you aren’t sure what you want your visitor to do, how will they ever know? Starting with the very first line of copy on your website, your content should lead your visitor to the goal you have in mind.

Make effective use of your homepage. If you want a customer to make a purchase, then your home page should focus on the products or services you are offering. If you have multiple products or services, you will want to make sure your customer can purchase multiple products or services as easily as possible: this means you will want shopping cart functionality on your website.

If the purpose of your website is to generate sales leads, don't put a form on your "Contact Us" page and hope visitors stumble across it. Instead, make it a dominating feature on every page. You’ll also want to make sure that the copy on the page further persuades the visitor to fill out the form.

If you want your visitor to click on a link, then don’t bury the link in a large paragraph of text. A colorful “Click here for more information" button is an easy way to get your customer to click on a link and end up where you want them to be.

No matter what you want your visitors to do, your contact information should be in an easy-to-find place on every page. What if your visitors have questions about a product? What if they can’t get a form to submit correctly? Do everything you can to make it easy for your visitors to do what you want them to do.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.