Don't Overwhelm Visitors with Too Much Information

Imagine going to a retail store where products are not neatly organized on shelves, instead they are scattered randomly throughout the store without rhyme or reason. They have several products, and you came to the store because they have a product you want. Imagine how overwhelmed you would feel. You have to dig through hundreds of products to possibly find what you’re looking for. With that in mind, how cluttered is your landing page?

Too much information will overwhelm website visitors. Keep your landing page text somewhere between 350-500 words. Use one or two good images that help set the tone for your website.

If you use white-space, use it cautiously. While you don’t want too much information, you don’t want empty space in the wrong place. When you look at your landing page, where is the first place you look? The first place you look should be the most important piece of information on the page.

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