Price vs. Quality

Let your clients know what your strengths are: If you offer products at a great price, then emphasize that fact. If your products are top of the line, let your visitors know it.

Take some time to search the Internet for companies that offer similar products. For example, let’s say that you have an online shoe store. You specialize in sandals, flip flops, and other summer shoes—all offered at a great price. You don’t sell name brand shoes. Instead, you offer lesser-quality products at a great price. You aren’t competing with nike.com, teva.com, or other brand name sites. You probably aren’t competing with small businesses that sell name brand summer footwear. Your competition is the company that is selling products of similar quality for a similar price.

In addition to your online competition, you’ll want to consider your real world competition. If you are offering a product or service to a specific geographic location, learn what types of products and services your competition offers as well as the costs of those products and services.

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