Becoming an Industry Expert

Adding a saying or slogan can also help you build visitors’ trust. Your saying may include “Certified in …” or “Over. . . customers served,” for example. You want to make sure that your saying is honest and accurate.

Certifications are a good way to help site visitors gain your trust, but they also help show that you are an expert in your industry. Many industries offer certifications. If they don’t, then try to get published in an industry magazine or newsletter. Include a link to the magazine or newsletter on your website.

Another way to show that you are an expert in your industry is by continual blogging. If you want to become an expert in your industry, see what the industry experts are blogging about. Begin to research what the experts are researching, and then blog about your own take. Once you become an industry expert, you’ll get visitors that you normally wouldn’t get. You’ll get sales opportunities that didn’t previously exist. You’ll be better, in some ways, than your competition.

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