More Common Site Design Mistakes and How To Avoid Them

You’ve spent a lot of time designing your site and marketing it. It is hard work to market your site and has probably cost you a lot of time and a lot of money. You are getting visitors now – and no one stays to see what you have to offer/sell/say. There are a lot of reasons this might be so but today I want to go into a common mistake that costs people a lot of visitors – slow loading pages. The number one reason people get annoyed and leave a page is because it takes forever to load. Making them wait for graphics isn’t going to wow them; it is going to irritate them.

Graphics aren’t the only thing that can cause your site to load slowly though, and are also not the only thing that can annoy your visitors to the point where they want to leave. Slow loading and distracting flash banners and entry pages, music that you force them to listen to and slow loading java scripts are all killers and will turn your viewers/buyers away quickly. Unfortunately we have social networking sites these days like MySpace that have made these kinds of things popular – believe me there is a world of difference between a MySpace page and a page you are using for commercial purposes. Under no circumstances should you use annoying animated gifs or bright and flashing Flash banners – nothing screams out “leave here immediately” more.

Don’t mistake me, MySpace can be a great tool and can be a form of marketing for you in itself. You can and should make a MySpace page to network and promote your regular website. I would have it designed so it matches the look of your webpage, but don’t base your website design on the design of a MySpace page! Looking through MySpace pages you can see in any five pages pretty much every violation of good website design. Why spend all that time and money to get people to your site so you can then hold them captive and make them watch something that you think is great but they may or may not is interesting. Just let people get on to the business of buying something from you. Make it easy for your customers to spend money with you.

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