What is a zFeeder? A zfeeder adds RSS functionality to a website. The RSS provides notifications about newly posted or updated information to all subscribers. The FSS feed contains either a summary of content from the associated website, or the full text, depending on how it is set up. For more detailed information, call the technical department of Heritage Internet Technologies.
An RSS feed makes it easy for anyone to receive notices about matters of particular interest. When a user registers with a site’s RSS, the user’s RSS reader will regularly check fort new content, download any updates it finds, and publish the information for the user to see. RSS fees are often used in connection with news sites, blogs, and other frequently updated sites.
Features and Benefits:
• Impress and Inform: A zFeeder is an instant way to liven up a site and keep it up-to-date, not only on the latest newscast, but on the newest Internet innovations.
• Draw Visitors: A zFeeder provides current news alerts for specific interests. The news alerts can be tailored to update just those news items that are related to the focus of purpose of the website. For example, a financial website could display in real time the latest mortgage and loan rates, a sports memorabilia website would display the latest sports scores and updates, a vacation planning site could display the current temperature and weather for various travel destinations, etc.
• Establish Viewer Loyalty: Over time, the website can become the first point of contact for many viewers interested in “the latest”, whatever the latest may be. The benefits that accrue then to that particular website increase in value and importance in the minds of the viewer.
The zFeeder can be customized to match the look and feel of the website, thus complementing the other elements of the website. For questions relating to zFeeders or any other web-related matters, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.
Showing posts with label hitsubmit. Show all posts
Showing posts with label hitsubmit. Show all posts
Wednesday, January 7, 2009
Logo Design—Setting Your Company Apart
Can you imagine the Chevrolet automobile without the metallic-colored cross, or the Pepsi soft drink can without the red, white and blue ball? Heritage Internet Technologies, one of the nation’s premier website and logo design companies, is a strong proponent of having a company logo.
A logo is one of the most basic and important elements of an organization’s identity. A logo, combined with its logotype, forms a trademark or commercial brand. Logos, consisting of various shapes, colors, fonts, and other images help customers identify a company as well as associate merchandise of a type of product with that company.
Well-known examples of logos include Nike’s swoosh, McDonald’s golden arches, and Michelin Tire’s roly-poly Michelin Man. Non-profit organizations and efforts like the Red Cross and cancer awareness also employ logos to further their message.
Benefits: The benefits of having a logo are three-fold:
Brand Recognitions: When a symbol becomes synonymous with a business, it
is much easier to stimulate customers into thinking about that particular product
on a day-to-day basis. This has worked for years with large businesses, and is
available to all businesses for a modest design fee.
Image Creation: Combining a professionally designed logo with a professionally designed website can substantially enhance an organization’s
image. From classy and sleek to kid-friendly and fun, the options and
possibilities are almost endless.
In a visually oriented society, a logo makes it possible for people to remember
your company, even if they can’t remember it by name. A custom logo is also
the perfect opportunity to build your corporate identity and represent your goals
and beliefs.
Continuity: The power of the logo is particularly effective in creating
continuity—a seamless bridge between all visual company communication.
Websites, letter-head, business cards, yellow page ads, newspaper and magazine
ads, etc. are all tied together into one consistent, standardized message.
Business owners should never underestimate the effectiveness of a well-designed logo. For questions and help related to the creation of a company logo, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.
A logo is one of the most basic and important elements of an organization’s identity. A logo, combined with its logotype, forms a trademark or commercial brand. Logos, consisting of various shapes, colors, fonts, and other images help customers identify a company as well as associate merchandise of a type of product with that company.
Well-known examples of logos include Nike’s swoosh, McDonald’s golden arches, and Michelin Tire’s roly-poly Michelin Man. Non-profit organizations and efforts like the Red Cross and cancer awareness also employ logos to further their message.
Benefits: The benefits of having a logo are three-fold:
Brand Recognitions: When a symbol becomes synonymous with a business, it
is much easier to stimulate customers into thinking about that particular product
on a day-to-day basis. This has worked for years with large businesses, and is
available to all businesses for a modest design fee.
Image Creation: Combining a professionally designed logo with a professionally designed website can substantially enhance an organization’s
image. From classy and sleek to kid-friendly and fun, the options and
possibilities are almost endless.
In a visually oriented society, a logo makes it possible for people to remember
your company, even if they can’t remember it by name. A custom logo is also
the perfect opportunity to build your corporate identity and represent your goals
and beliefs.
Continuity: The power of the logo is particularly effective in creating
continuity—a seamless bridge between all visual company communication.
Websites, letter-head, business cards, yellow page ads, newspaper and magazine
ads, etc. are all tied together into one consistent, standardized message.
Business owners should never underestimate the effectiveness of a well-designed logo. For questions and help related to the creation of a company logo, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.
Tuesday, December 30, 2008
Does Your Text Betray You?
The French moralist, Joseph Joubert, wrote, “Words, like eyeglasses, blur everything that they do not make clear.” Especially online, text plays a vital role in site content, how the site is organized, and even how visitors interact with the site. Recognizing this, many website design firms such as Heritage Internet Technologies offer professional writing as part of an overall design package.
Mike the mason, Paul the plumber, and Sue the seamstress do what they do best, i.e. lay brick, fix water leaks, and create beautiful clothing. However, when it comes to telling others in writing about their exceptional skills, they often fall short. Their text betrays their expertise.
Many small business owners have solved this dilemma by engaging the services of a professional writer. The benefits warrant the added expense.
Benefits of Professionally-Written Text:
Mike the mason, Paul the plumber, and Sue the seamstress do what they do best, i.e. lay brick, fix water leaks, and create beautiful clothing. However, when it comes to telling others in writing about their exceptional skills, they often fall short. Their text betrays their expertise.
Many small business owners have solved this dilemma by engaging the services of a professional writer. The benefits warrant the added expense.
Benefits of Professionally-Written Text:
- Proper Presentation—Well-researched, well-written, and well-edited content makes a website easier to understand and increases the likelihood a visitor will stay on the site longer and continue reading. Especially online, effective text can be the difference between a visitor quickly moving on, and someone purchasing products or services.
- Maintain Continuity— Poorly written text can destroy the otherwise professional image, and the attractive look and feel of the website. Informative, interesting text complements the design and layout of the website. It lends an air of professionalism and excellence, lending value to the products or services promoted by the website.
- Cost-Effective—Writing services can be engaged for modest fees. The income generated by compelling text will more than offset the modest fee paid for professionally prepared text. It will pay for itself many times over.
- Save Time and Anxiety—The time it will take a professional writer to interview Mike, Paul, and Sue will be a fraction of the time it will take them to figure out what they want to say and how to say it, not to mention the stress it will eliminate.
Monday, December 29, 2008
Blogs: Don’t Do Business Without Them
Household phrases of advice like “Make sure you wear clean underwear in case you are in an accident.”, attributed to the mothers of the world, and a popular credit card company, “Don’t leave home without it” are joined by another timely piece of advice; “Blogs—Don’t do business without them”, recommended by the marketing department at Heritage Internet Technologies.
Blogs! What the heck are they? A Blog is comparable to an online journal that allows the owner to post comments, stories, personal viewpoints, etc. It also gives the visitors the ability to comment on what’s been posted.
What are their benefits?
Gain Popularity: Find others who share similar opinions and interests. The site will accrue popularity as others develop a habit of reading the Blog. Any type of website that has the potential of attracting a “following” can benefit from a Blob Database.
Control the Conversation: The administrator has access to features that will enable them to control the conversation. If there is harassment, negativity, or obligatory postings, they can boot and block the offender as well as update comments and entries to encourage visitors to keep checking back to see what’s new.
Search Engine Ranking: By making regular posts at least once per week (minimum) a Blog can boost the placement in the search engines. In order for this to work, users must use an update service to advertise the fact that an update has been made. This is also made more effective when the Blog is integrated as a part of a site. There are many services that can be used. A couple of these are: http://pingomatic.com, and http://blogsearch.google.com/ping.
Create Value: Keeping readers informed for free fosters trust. When visitors to a site begin trusting the opinions and advice posted on a site, they are more likely to purchase services or products from the site.
For questions and further information on how Blogs can benefit your business, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.
Blogs! What the heck are they? A Blog is comparable to an online journal that allows the owner to post comments, stories, personal viewpoints, etc. It also gives the visitors the ability to comment on what’s been posted.
What are their benefits?
Gain Popularity: Find others who share similar opinions and interests. The site will accrue popularity as others develop a habit of reading the Blog. Any type of website that has the potential of attracting a “following” can benefit from a Blob Database.
Control the Conversation: The administrator has access to features that will enable them to control the conversation. If there is harassment, negativity, or obligatory postings, they can boot and block the offender as well as update comments and entries to encourage visitors to keep checking back to see what’s new.
Search Engine Ranking: By making regular posts at least once per week (minimum) a Blog can boost the placement in the search engines. In order for this to work, users must use an update service to advertise the fact that an update has been made. This is also made more effective when the Blog is integrated as a part of a site. There are many services that can be used. A couple of these are: http://pingomatic.com, and http://blogsearch.google.com/ping.
Create Value: Keeping readers informed for free fosters trust. When visitors to a site begin trusting the opinions and advice posted on a site, they are more likely to purchase services or products from the site.
For questions and further information on how Blogs can benefit your business, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.
Wednesday, December 10, 2008
For the First Time, Divided Shoppers Prefer Web to In-Store
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual "Mindset of the Multi-Channel Shopper Holiday Survey," sponsored by ATG, Retailer Daily reports.
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.
Other key findings:
Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%).
Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year
Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing.
Over 91% plan to purchase the same number or somewhat more gifts online; that's equal to last year's levels.
"Value spending is definitely the mantra as these multitasking consumers watch and monitor the web to get the best deals," said Lauren Freedman, president of the e-tailing group. "Holiday gift buying is particularly impacted by this propensity for shopping smart as consumers preview online to get the most for their money."
Convenience and efficiency have clearly made shoppers more comfortable with the online channel, as evidenced by more products' being sold across a broader range of categories as well as increased usage of tools and information, according to the e-tailing group.
Additional findings:
The No. 1 customer reason for not buying more online is the high cost of shipping; that's according to 78% of those surveyed:
Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%).
For 42% (vs. 30% last year), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone else's wish list three or more times.
"Although the internet is now the shoppers' channel of choice, economic pressures are making the stakes high for merchants. They need to continually learn from and react to their customer's multi-channel demands," cautioned Kelly O'Neill, e-commerce marketing director for ATG. "It is imperative that practical solutions be deployed wisely throughout the holiday season and into 2009."
For additional information, or help with your website please call Heritage Web Solutions at: 1-866-754-1441.
Article by: VOX Marketing www.marketingvox.com
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.
Other key findings:
Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%).
Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year
Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing.
Over 91% plan to purchase the same number or somewhat more gifts online; that's equal to last year's levels.
"Value spending is definitely the mantra as these multitasking consumers watch and monitor the web to get the best deals," said Lauren Freedman, president of the e-tailing group. "Holiday gift buying is particularly impacted by this propensity for shopping smart as consumers preview online to get the most for their money."
Convenience and efficiency have clearly made shoppers more comfortable with the online channel, as evidenced by more products' being sold across a broader range of categories as well as increased usage of tools and information, according to the e-tailing group.
Additional findings:
The No. 1 customer reason for not buying more online is the high cost of shipping; that's according to 78% of those surveyed:
Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%).
For 42% (vs. 30% last year), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone else's wish list three or more times.
"Although the internet is now the shoppers' channel of choice, economic pressures are making the stakes high for merchants. They need to continually learn from and react to their customer's multi-channel demands," cautioned Kelly O'Neill, e-commerce marketing director for ATG. "It is imperative that practical solutions be deployed wisely throughout the holiday season and into 2009."
For additional information, or help with your website please call Heritage Web Solutions at: 1-866-754-1441.
Article by: VOX Marketing www.marketingvox.com
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