Does Your Text Betray You?

The French moralist, Joseph Joubert, wrote, “Words, like eyeglasses, blur everything that they do not make clear.” Especially online, text plays a vital role in site content, how the site is organized, and even how visitors interact with the site. Recognizing this, many website design firms such as Heritage Internet Technologies offer professional writing as part of an overall design package.

Mike the mason, Paul the plumber, and Sue the seamstress do what they do best, i.e. lay brick, fix water leaks, and create beautiful clothing. However, when it comes to telling others in writing about their exceptional skills, they often fall short. Their text betrays their expertise.

Many small business owners have solved this dilemma by engaging the services of a professional writer. The benefits warrant the added expense.

Benefits of Professionally-Written Text:

• Proper Presentation—Well-researched, well-written, and well-edited content makes a website easier to understand and increases the likelihood a visitor will stay on the site longer and continue reading. Especially online, effective text can be the difference between a visitor quickly moving on, and someone purchasing products or services.
• Maintain Continuity— Poorly written text can destroy the otherwise professional image, and the attractive look and feel of the website. Informative, interesting text complements the design and layout of the website. It lends an air of professionalism and excellence, lending value to the products or services promoted by the website.
• Cost-Effective—Writing services can be engaged for modest fees. The income generated by compelling text will more than offset the modest fee paid for professionally prepared text. It will pay for itself many times over.
• Save Time and Anxiety—The time it will take a professional writer to interview Mike, Paul, and Sue will be a fraction of the time it will take them to figure out what they want to say and how to say it, not to mention the stress it will eliminate.

For further information on this or any other matters relating to designing and hosting websites, remember the friendly professionals at Heritage Internet Technologies are just a phone call away