Competitive Advantage and Call to Action Part II

Understanding What Your Customers Want
The second step is to know what your customers want and find a way to give it to them. Speak with your friends and family about your products or services. Ask them to be honest and upfront as to what would motivate them to purchase from you.

Once you have launched your product, keep in touch with your customers through online and / or telephone surveys. Try to get inside their head to determine what they are thinking.
Perry Marshall, one of the leading authorities on Google’s Pay-Per-Click System said, “There is virtually no marketing problem you will ever face that can’t be solved by knowing better what your customer is thinking.”

One way of communicating with your customers is through HIT Web Design’s Stay-N-Touch Marketing 2.0 software. The program is designed to communicate with your prospective, current, and former customers through an automated e-mail program, also called an “auto responder.”

When you first contacted Heritage, you were automatically added to our auto responder e-mail program, which periodically sent you emails that included valuable information about websites and the Internet. We have received positive reviews from our customers concerning those e-mails and have worked hard to make them as helpful as possible.

Recap
Research your competition.
Determine what your competitive advantage is.
Find out from your customers what they want and are looking for.
Match your customers’ needs and you will hit a home run with your marketing.
Maintaining and developing your competitive advantage will made you an industry leader and keep you one step in front of your competition.