Informative Writing
When writing for your website, keep in mind that a new visitor arrives at your site looking for something!
“Of course they are!” you say. “So, what's your point?”
The point is, you want to make it EASY for them to find it!
In other words, visitors arrive at your site with a “skim and scan” or a “grab and go” mentality. If they can't find what they want within seconds, they will move on to someone else's site! Your job, therefore, is to design your home page to capture their attention and then draw them deeper into your site for more information.
Web Writing Skills
Take the time to re-read your own website with a critical eye. If you were a first-time visitor, would you be inclined to linger longer, or would you move on to other sites? The implication for you as you write, or re-write, is that to keep your visitor on your website, you must make your content clear, concise, and interesting. Your challenge is to convey everything your website or product has to offer with as few words as possible and in a simple, easy-to-read format.
Using bullet points, text boxes, and tables along with short text is a good strategy to follow.
Remember, also, that enthusiasm is infectious. Don't be afraid to let your passion show through and describe why you are excited about your product or website.
Finally, a professional writer can help you portray the essence of your site quickly so you can avoid the annoying side effects typical of web writers, such as writer's block, insomnia, over-caffeination, irrational irritability, snappy sarcasm, relentless worrying for no identifiable reason, and screen-strained, bloodshot eyes. (Learn more at HIT Enhancements.)
One last tip: when writing, avoid stereotypical references. It's just annoying.
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