Bundling is a great way to cross-sell and up-sell products in your online store. Bundling means that a group of products are given in a package deal for a discounted price.
There are a couple different ways to bundle products. You can sell multiples of the same product, giving your visitors a discount for buying in bulk, or you can sell many different products in a bundle, still allowing your visitors to save money, but receive a variety of items.
The benefit of bundling products is that it entices buyers to purchase more than they normally would. If a visitor is looking to buy golf clubs and gold balls, and you have a bundle that includes those two items along with a golf glove for just a little more money, they are more likely going to by the bundle instead of buying the products separately, because they feel as though they are getting a deal.
By bundling you are able to maximize your profit, getting your visitors to purchase more of your products and increasing the likelihood that they will come back to your website in the future for the great deals that you offer.
Ask about HIT's Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Wednesday, September 30, 2009
Tuesday, September 29, 2009
Varying Price Points When Promoting Products
When cross-selling and up-selling, not only is it important to keep the products you promote related to what your visitors are searching for, but you also want to promote products with varying price points.
This means that when you are suggesting products to your visitors for a potential cross-sale or up-sale, you want to promote products that have a wide range of prices; some that are expensive, inexpensive, and mid-range.
By doing this you gain the possibility of getting more sales. Those visitors who are impulse buyers are very likely to add an item to their shopping cart at the last minute if the item is inexpensive. Some visitors just want a one-stop-shop for all of their needs and will buy the more expensive products that you promote. Others may not buy any of the items you suggest right away, but by letting your visitors know that you carry that item, they are more likely to come back to your website for it in the future.
Promoting products related to what your visitor is searching for and making sure those products vary in price points ensures you are not missing out on an opportunity and are achieving the highest sales potential for your website.
Ask about HIT’s Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
This means that when you are suggesting products to your visitors for a potential cross-sale or up-sale, you want to promote products that have a wide range of prices; some that are expensive, inexpensive, and mid-range.
By doing this you gain the possibility of getting more sales. Those visitors who are impulse buyers are very likely to add an item to their shopping cart at the last minute if the item is inexpensive. Some visitors just want a one-stop-shop for all of their needs and will buy the more expensive products that you promote. Others may not buy any of the items you suggest right away, but by letting your visitors know that you carry that item, they are more likely to come back to your website for it in the future.
Promoting products related to what your visitor is searching for and making sure those products vary in price points ensures you are not missing out on an opportunity and are achieving the highest sales potential for your website.
Ask about HIT’s Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Monday, September 28, 2009
Keeping Products Related When Cross-Selling and Up-Selling
Cross-selling and up-selling are great ways to promote the products in your online store, giving your visitors a wider selection of items to choose from and possibly making you more money.
When attempting to cross-sell and up-sell, make sure that the products you are promoting are in some way related to what your visitor is looking for. When your visitor searches for a particular item you gain valuable knowledge as to what interests that person has and need to use that to your benefit.
It does no good to promote ballet shoes when your visitor is searching for golf clubs. You want to promote other items that the client would be interested in, such as golf balls, bags, tees, or apparel.
If you bombard your visitors with a myriad of products that are not relevant to what they are searching for, your visitors are more likely to ignore your suggestions and not notice a product that they could potentially be interested in.
Cross-selling and up-selling are integral parts of creating a successful online store. Making sure the products you promote to your visitors are related to what they are searching for will increase your bottom line and keep your visitors coming back.
Ask about HIT's Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
When attempting to cross-sell and up-sell, make sure that the products you are promoting are in some way related to what your visitor is looking for. When your visitor searches for a particular item you gain valuable knowledge as to what interests that person has and need to use that to your benefit.
It does no good to promote ballet shoes when your visitor is searching for golf clubs. You want to promote other items that the client would be interested in, such as golf balls, bags, tees, or apparel.
If you bombard your visitors with a myriad of products that are not relevant to what they are searching for, your visitors are more likely to ignore your suggestions and not notice a product that they could potentially be interested in.
Cross-selling and up-selling are integral parts of creating a successful online store. Making sure the products you promote to your visitors are related to what they are searching for will increase your bottom line and keep your visitors coming back.
Ask about HIT's Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Friday, September 25, 2009
Using Pictures and Videos With Your Testimonials
Testimonials are a great way to help market your products and services on your web site. Testimonials can help inform and build trust in your potential customers. Testimonials can add to the credibility of your site, however, it is important to use real testimonials. Fake testimonials are easily spotted and can be very damaging to a site's credibility.
Using a picture of the person giving the testimonial can help a visitor to your site relate more to what is being said as well as give the testimonial more credibility. Your testimonials will be less likely to be assumed as phony when a picture and name is included with it.
Another way to make the testimonials on your site more credible and interactive is to include video testimonials. Having one of your satisfied customers record a video testimonial for your site will not only provide the words that can help persuade someone to use your services or buy your products, but you have the added benefit of body language. Excitement, appreciation, and satisfaction are conveyed much better through body language and through a persons actual voice than through the written word alone.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Using a picture of the person giving the testimonial can help a visitor to your site relate more to what is being said as well as give the testimonial more credibility. Your testimonials will be less likely to be assumed as phony when a picture and name is included with it.
Another way to make the testimonials on your site more credible and interactive is to include video testimonials. Having one of your satisfied customers record a video testimonial for your site will not only provide the words that can help persuade someone to use your services or buy your products, but you have the added benefit of body language. Excitement, appreciation, and satisfaction are conveyed much better through body language and through a persons actual voice than through the written word alone.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Thursday, September 24, 2009
Keep Pictures Relevant to Your Website
Pictures are a great way to help improve your website. The main purpose of pictures on your site should be to help market your products and services and because of this, the pictures you use should relate to the text and information on your site.
Stock photographs may be pretty and look professional, but they are often times generic and are difficult to relate to the text and information on your site. Try using pictures of your products being used or your employees performing the services you provide.
One idea when deciding on what pictures to use on your site is to think of a caption you can include for each picture. If you can provide a caption that conveys information to your customers or is something you would want a visitor to your site to read then use the picture on the site. If you cannot, then maybe you should not use the photograph on your site.
By keeping the pictures relevant to your site, they will serve as more than just filler. They will make your site a more effective marketing tool.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Stock photographs may be pretty and look professional, but they are often times generic and are difficult to relate to the text and information on your site. Try using pictures of your products being used or your employees performing the services you provide.
One idea when deciding on what pictures to use on your site is to think of a caption you can include for each picture. If you can provide a caption that conveys information to your customers or is something you would want a visitor to your site to read then use the picture on the site. If you cannot, then maybe you should not use the photograph on your site.
By keeping the pictures relevant to your site, they will serve as more than just filler. They will make your site a more effective marketing tool.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Wednesday, September 23, 2009
Don't Misuse or Overuse Pictures on Your Website
It is true that websites are becoming more and more visually engaging, and using pictures and graphics properly can help improve your site's ability to market your products and services to your potential
customers. However, just like too much text on a website may turn off a visitor to your site, too many pictures, or pictures used poorly, can also be detrimental to your website. Following are some things to keep in mind when using pictures on your site.
The pictures and graphics you use on your website should not detract from the text. They should guide the reader to what you want them to do, whether it is to buy your products, to call your place of business, or some other call to action. Too many pictures can be distracting and can make it hard for visitors to your site to even find the information you want to convey.
Using pictures, graphics, or animations on a site should not only be used because they look “cool” but should support the overall purpose of your website, which should be to market your products and services to potential customers, or to provide information to your visitors.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
customers. However, just like too much text on a website may turn off a visitor to your site, too many pictures, or pictures used poorly, can also be detrimental to your website. Following are some things to keep in mind when using pictures on your site.
The pictures and graphics you use on your website should not detract from the text. They should guide the reader to what you want them to do, whether it is to buy your products, to call your place of business, or some other call to action. Too many pictures can be distracting and can make it hard for visitors to your site to even find the information you want to convey.
Using pictures, graphics, or animations on a site should not only be used because they look “cool” but should support the overall purpose of your website, which should be to market your products and services to potential customers, or to provide information to your visitors.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Tuesday, September 22, 2009
The Benefits of Not Using Stock Photography on Your Site
Anyone can spot a stock photo—the attractive models, the great lighting, taken from that perfect angle. All these things might make a great picture, but they also tend to be very generic and, in some cases, fake. Using pictures of your own employees and products can help your site in several ways:
Trust
Studies have shown that images of real employees are often more effective than images of models. They add a level of realism and improve peoples' feelings of trust towards your company. With so many websites and so many people competing for everyone's business, trust is an important way to stand out from your competition.
Relate
Stock photographs are typically very generic and it is difficult to find ones that can actually relate to your website and products. People can relate more to photos of real employees and customers using your product or services.
Marketing
The purpose of your site should be to help market your business or products. Taking good quality pictures that actually relate to the content on your site will help improve your site's ability to market your products and services more effectively.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
Trust
Studies have shown that images of real employees are often more effective than images of models. They add a level of realism and improve peoples' feelings of trust towards your company. With so many websites and so many people competing for everyone's business, trust is an important way to stand out from your competition.
Relate
Stock photographs are typically very generic and it is difficult to find ones that can actually relate to your website and products. People can relate more to photos of real employees and customers using your product or services.
Marketing
The purpose of your site should be to help market your business or products. Taking good quality pictures that actually relate to the content on your site will help improve your site's ability to market your products and services more effectively.
For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.
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