The Benefit of Bundling

Bundling is a great way to cross-sell and up-sell products in your online store. Bundling means that a group of products are given in a package deal for a discounted price.

There are a couple different ways to bundle products. You can sell multiples of the same product, giving your visitors a discount for buying in bulk, or you can sell many different products in a bundle, still allowing your visitors to save money, but receive a variety of items.

The benefit of bundling products is that it entices buyers to purchase more than they normally would. If a visitor is looking to buy golf clubs and gold balls, and you have a bundle that includes those two items along with a golf glove for just a little more money, they are more likely going to by the bundle instead of buying the products separately, because they feel as though they are getting a deal.

By bundling you are able to maximize your profit, getting your visitors to purchase more of your products and increasing the likelihood that they will come back to your website in the future for the great deals that you offer.

Ask about HIT's Recommended Products Module and how you can take advantage of cross-selling and up-selling on your website.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Can Free Shipping Really Increase Sales?

Offering free shipping takes away one excuse that a potential customer may have for not making a purchase on your website. Numerous studies indicate that over half of online shoppers prefer sites that offer free shipping.

That doesn’t necessarily mean that you need to offer free shipping. Find out what your customers want. You can do this by giving your customer a choice at checkout—free shipping or $5 off a purchase of over $50 (or whatever other discount you choose). A second idea for split testing is to have two sites, one that offers free shipping and one that doesn’t. Track your results and see what works best for your online business.

If you aren’t offering free shipping, then make it clear how much shipping will cost. According to PayPal, 43% of online shoppers do not complete a transaction because shipping charges were higher than they expected.

Free shipping shouldn’t be offered at the expense of an inferior product or at a large increase in product cost that is passed on to your customer. You know your products and should know whether or not free shipping is appropriate for your e-business.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.